{"id":17311,"date":"2022-05-30T14:35:01","date_gmt":"2022-05-30T14:35:01","guid":{"rendered":"https:\/\/umni.bg\/?page_id=17311"},"modified":"2023-02-14T15:14:49","modified_gmt":"2023-02-14T15:14:49","slug":"how-to","status":"publish","type":"page","link":"https:\/\/umni.bg\/en\/how-to\/","title":{"rendered":"Tips and Tricks"},"content":{"rendered":"
[vc_row css=”.vc_custom_1636231012154{padding-top: 20px !important;padding-bottom: 80px !important;}”][vc_column][vc_raw_html]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[\/vc_raw_html][vc_empty_space]
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Advanced Tips: Direct Links from the Website to the Chatbot<\/a><\/h3>

Chatbots are a powerful tool used by businesses, regardless of industry or size, to automate and improve customer service, marketing, and sales. They are changing the way businesses interact with customers, partners, and employees, and are becoming more flexible and sophisticated in use. One of the key features of chatbots is the ability to direct customers in an interactive way to chatbot content from anywhere online and offline, and to answer questions instantly at any time of the day.<\/p>\n<\/div>

February 9, 2023<\/a><\/div><\/div>
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The Importance of the Small Talk in an AI Chatbot<\/a><\/h3>

What many people don’t realize is that AI is not just about creating robots that can do our mundane jobs. It’s also about creating devices and software that can interact with us on a more personal level. We all know the feeling of talking to a customer service agent like we’re talking to a robot. It’s frustrating, and it can make us feel disconnected from the company we’re trying to connect with.<\/p>\n<\/div>

October 14, 2022<\/a><\/div><\/div>
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Direct Customers to a Specific Place in the Chatbot on a Precise Webpage – from Anywhere<\/a><\/h3>

Direct all potential and current customers where you want them to be with 1 click or scan. That\u2019s what your AI chatbot can help you to do on your website. You can increase the website traffic, increase sales and conversions. All customers will be guided to one place but on a personalized to their search and needs path, and this will be the precise one you wanted to direct them to \u2013 a specific chatbot content that opens on a specific webpage.<\/p>\n<\/div>

September 2, 2022<\/a><\/div><\/div>
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Gamification with a Website AI Chatbot for Power Marketing<\/a><\/h3>

In a world where marketing is constantly evolving, it’s important to find new and innovative ways to reach your audience. And what better way to do that than with gamification? What gamification is? Gamification is the process of taking an application or a game and integrating it with technologies, products, and services or others, such as chatbots, software platforms, etc. to motivate participation, interest, engagement, and brand loyalty.<\/p>\n<\/div>

August 22, 2022<\/a><\/div><\/div>
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Buttons in a Website Chatbot<\/a><\/h3>

The buttons in a website chatbot are those that help customers with 1 click to find more information, to go to a different webpage of the business website, to open a file, video, or other useful information to learn more about.<\/p>\n<\/div>

August 11, 2022<\/a><\/div><\/div>
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Notification in a Card in a Website Chatbot<\/a><\/h3>

Notifications \u2013 businesses use them to remind customers of their discounts and promotions, to notify them about an important event, grand opening, availability, and many other purposes. When used in a chatbot, businesses can share also important news, notices, deadlines, or other useful notification as a colored box (with background colors in red, yellow, blue, or green) in any info card and it will attract customers\u2019 attention immediately.<\/p>\n<\/div>

August 3, 2022<\/a><\/div><\/div>
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Internal Carousel in a Website Chatbot<\/a><\/h3>

An AI chatbot can contain more information than a website can have and it\u2019s easy to distribute in a personalized way, also easy to happen. You have created the main menu of your chatbot, started the training of conversational AI, and added inquiry forms. There is always a point when you will need to add more information about the products and services your business provides or something else.<\/p>\n<\/div>

July 26, 2022<\/a><\/div><\/div>
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Main Menu in a Website Chatbot<\/a><\/h3>

As the name suggests, the Main menu in a chatbot offers the user to choose from several options, presented as cards with images, texts, and buttons. The main menu is the most important information that you and your business want to give to customers \u2013 your products and services with direct links to access them, contact information and forms to fill out, locations, FAQs, important notifications, news, promotions, or other useful information.<\/p>\n<\/div>

July 21, 2022<\/a><\/div><\/div>
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Avatar and Welcome Message in a Website Chatbot<\/a><\/h3>

Do you know what is the importance of creating an avatar for an AI chatbot? It becomes he or she \u2013 part of the business family \u2013 a digital persona with a name so customers experience the technology not as a robot but in a more human way. Choose an avatar with branded colors that you want your customers to remember and associate with your business. When you meet someone, you greet them first, right? The welcome message is the first thing a customer sees in the chatbot from your business along with the avatar and the name of the AI chatbot. A welcome message is an inseparable part of the chatbot image.<\/p>\n<\/div>

July 12, 2022<\/a><\/div><\/div>
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Forms in a Website Chatbot<\/a><\/h3>

We are pretty sure that you are familiar to the usage of forms and their pros and cons, but in the next few paragraphs we will show you their power when used in a chatbot. Don\u2019t you want to know how to upgrade your to become more competitive? Websites forms are used for a very long time, but when placed in a chatbot, they become more effective than ever. The reason is that a chatbot can provide every customer a form specific to his\/her needs and interest based on the customer journey in the chatbot or on the question asked.<\/p>\n<\/div>

July 11, 2022<\/a><\/div><\/div>
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Redirect from Conversational AI Answer to Other Chatbot Element<\/a><\/h3>

Do you know that conversational AI can not only be used to answer potential or current customers with a short text, which means taking care of the frequently asked questions instantly, but it can redirect automatically to a carousel with images, and more information on the topic, and buttons with calls to action! Redirects from the answer provided by the conversational AI module in the chatbot to another chatbot element are used when the answer to a customer question would contain too much information and would require further action from the customer.<\/p>\n<\/div>

July 1, 2022<\/a><\/div><\/div>
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AI Chatbot With Its Own Landing Page<\/a><\/h3>

You already set up your ads on social media or elsewhere. It\u2019s time to decide where the customer shall go and what will be his or her experience after that wanted click. Where the customers will place that order, make their reservation, book a meeting, or do other actions? The first thought is to your business website. What if you do not have a website or want to test different calls to action? The solution is to use a landing page for a higher conversion rate, upselling, and cross-selling.<\/p>\n<\/div>

June 9, 2022<\/a><\/div><\/div>
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\t\t\t\t<\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect><\/svg>\n\t\t\t\t<\/div><\/div><\/div>\t\n\t\t
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<\/form><\/section>[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"{{svg_quality_icon}}{{quality-options}}1 http:\/\/i3.ytimg.com\/vi\/f3l8TtFGIk8\/hqdefault.jpg You already set up your ads on social media or elsewhere. It\u2019s time to decide where the customer shall go and what will be his or her experience after that wanted click. Where the customers will place that order, make their reservation, book a meeting, or do other actions? The first thought is to your business website. What if you do not have a website or want to test different calls to action?\u00a0 The solution is to use a landing page for a higher conversion rate, upselling, and cross-selling. A landing page is a single web page with a CTA (call to action) created and used to support a specific campaign or offer. Marketers use landing pages now for years for special offers and discounts, new products and services campaigns, answers to customers’ questions, to test various concepts, and for other purposes. When a chatbot takes place on such page, it\u2019s called a conversational landing page, which, according to marketing experts, converts 3 to 4 times better than a landing page without such conversation tool. A landing page with a chatbot that also has conversational AI offers many benefits. When a customer is directed to this page, they are not alone there with your call to action and their questions. There is someone who welcomes them and is ready to talk to them at any time of the day, guide them and engage them 24\/7. Whenever customers click on an ad or organic post that directs to the page to take a certain action, the chatbot is there to drive them faster through the marketing and sales funnels you designed for them, to continue their customer journey and provide a better interactive experience. Plan for the chatbot to answer the customers’ questions related to the topic of the landing page, meet their needs, and to guide them to the right solutions. A landing page with a chatbot can also be used for A\/B testing with targeted buyer personas for new products and services. Change colors, CTA buttons, images, different chatbot menus, and messages. Customers are directed to two different pages, or to the same page after the changes were made, to chat with two different chatbots that encourage them to do a certain action and see which of them is liked more and reached the end-goal faster and easier for your customers. Keep adjusting the page and the chatbot on it based on collected customer feedback until you reach the desired outcome. This is a good practice when the business wants to provide the best product or service and first test it for customers’ feedback and experience. In the end, your business will have also the perfect chatbot that can be located on your website permanently. A landing page with a chatbot can also be used for events like conferences, seminars, weddings, proms, openings of new shops, book announcements, and many other occasions. If you or your company organizes an event, you can create an event landing page with a chatbot with or without conversational AI to provide all guests with information about the purpose of the event, location, date and time, and other FAQs. You can share a link or QR code to the page or to a particular chatbot element such as a registration form to popularize it to potential customers, gather registrations with the convenience of 1 click or scan for the participants, and increase interest in the event. This way the handling of all questions and inquiries will be taken by the chatbot and will free more time for the actual planning and organizing of the event. Umni created its own landing page with an AI chatbot – a chatbot Guru that talks about chatbots (by the way, we haven\u2019t seen such somewhere else). You can sneak peek at some of the functionalities shown in this video that lead into benefits. You can see how the chatbot greets customers when they say \u201cHello\u201d. Small talk with the chatbot helps customers see it in a more humanlike way and not as a robot. You can train the conversational AI to answer questions about your business, what it does, what services and products it provides, and redirect customers to fill out forms for more information or a specific request. Instant responses and assistance ensure your business won\u2019t miss the opportunity for a conversion. Finally, but still important is when a customer wants to contact your business, he or she does not need to go to another web page of your site \u2013 both the information, the answers, and all type of forms you need are in the chatbot. It will suggest a contact form to fill out right away, then encourage the user to subscribe to a newsletter to start his or her journey in learning something new from your business. Your customers and employees will appreciate such a conversational landing page that starts working right away in favor of them and your business. Do not hesitate to contact Umni today to have your own landing page with a chatbot with conversational AI tomorrow! 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