{"id":19514,"date":"2023-03-28T09:23:50","date_gmt":"2023-03-28T09:23:50","guid":{"rendered":"https:\/\/umni.bg\/?page_id=19514"},"modified":"2023-03-28T09:25:33","modified_gmt":"2023-03-28T09:25:33","slug":"hotel-chatbot","status":"publish","type":"page","link":"https:\/\/umni.bg\/en\/hotel-chatbot\/","title":{"rendered":"Hotel chatbot"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">\n[vc_row css=&#8221;.vc_custom_1636231012154{padding-top: 20px !important;padding-bottom: 80px !important;}&#8221;][vc_column]<section id='blog-69d3e9aef0058' class='clearfix news posts-grid layout-small'><div class='cws-vc-shortcode-wrapper'><div class='cws-vc-shortcode-grid grid layout-small'><article id='blog-post-69d3e9af00b89' class=\"item post-item  post-18645 post type-post status-publish format-standard has-post-thumbnail hentry category-customers-interviews category-hotel-chatbot\"><div class='post-wrapper'><div class='post-media post-grid-media'><a href='https:\/\/umni.bg\/en\/customers-interviews\/the-digital-brunette-beauty-wows-the-guests-at-casa-di-fiore\/' class='pic'><img class='pic'src='https:\/\/umni.bg\/wp-content\/uploads\/2022\/11\/Fiore-1.jpg' srcset='https:\/\/umni.bg\/wp-content\/uploads\/2022\/11\/Fiore-1.jpg 1597w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/11\/Fiore-1-300x151.jpg 300w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/11\/Fiore-1-1024x516.jpg 1024w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/11\/Fiore-1-768x387.jpg 768w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/11\/Fiore-1-1536x773.jpg 1536w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/11\/Fiore-1-750x378.jpg 750w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/11\/Fiore-1-1140x574.jpg 1140w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/11\/Fiore-1-360x180.jpg 360w' sizes='(max-width: 767px) 100vw, (max-width: 991px) 50vw, 33vw' alt='Fiore 1'\/><\/a><\/div><div class='post-info'><h3 class='post-title'><a href='https:\/\/umni.bg\/en\/customers-interviews\/the-digital-brunette-beauty-wows-the-guests-at-casa-di-fiore\/'>The Digital Brunette Beauty Wows the Guests at Casa di Fiore<\/a><\/h3><div class='post-content'><p>As the AI chatbot technology keeps evolving, more and more industries are using it \u2013 hospitality and tourism, health industry, ecommerce, financial industry, retail, real estate and many more. It is expected the chatbot market to increase with an average annual rate of 32.27% by 2025 according to the leading research agency Market Watch. Today many SMEs are recovering from the impact by the pandemic crisis. The post-pandemic opportunities for them are to become part of the digitalizing world to stay competitive.<\/p>\n<\/div><div class='post-info-footer'><div class='post-meta-wrapper'><div class='post-meta'><div class='post-meta-item post-date'><a href='https:\/\/umni.bg\/en\/2022\/11\/'>November 3, 2022<\/a><\/div><\/div><div class=\"post-info-footer-divider\"><\/div><\/div><div class='read-more-wrapper'><a href='https:\/\/umni.bg\/en\/customers-interviews\/the-digital-brunette-beauty-wows-the-guests-at-casa-di-fiore\/' class='read-more'>Read More<\/a><\/div><\/div><\/div><\/div><\/article><article id='blog-post-69d3e9af0340b' class=\"item post-item  post-18275 post type-post status-publish format-standard has-post-thumbnail hentry category-customers-interviews category-hotel-chatbot\"><div class='post-wrapper'><div class='post-media post-grid-media'><a href='https:\/\/umni.bg\/en\/customers-interviews\/from-a-coffee-kiosk-to-a-favorite-hotel-complex-with-an-ai-chatbot\/' class='pic'><img class='pic'src='https:\/\/umni.bg\/wp-content\/uploads\/2022\/09\/Capture-2.png' srcset='https:\/\/umni.bg\/wp-content\/uploads\/2022\/09\/Capture-2.png 549w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/09\/Capture-2-300x163.png 300w' sizes='(max-width: 767px) 100vw, (max-width: 991px) 50vw, 33vw' alt='Capture'\/><\/a><\/div><div class='post-info'><h3 class='post-title'><a href='https:\/\/umni.bg\/en\/customers-interviews\/from-a-coffee-kiosk-to-a-favorite-hotel-complex-with-an-ai-chatbot\/'>From a Coffee Kiosk to a Favorite Hotel Complex with an AI Chatbot<\/a><\/h3><div class='post-content'><p>Hotel complex &#8220;Izgreva&#8221; is a place where the guests feel like they are at home. Behind the peaceful and comfortable atmosphere and the multitude of small details that delight the eye and that predispose to real relaxation, there are daily efforts and years of work and development. An AI chatbot contributes even more to making the hotel an attractive place loved by tourists. We talk to the owner who prefers to be away from the spotlight and let her work speak for her \u2013 Mrs. Mariana Terzieva.<\/p>\n<\/div><div class='post-info-footer'><div class='post-meta-wrapper'><div class='post-meta'><div class='post-meta-item post-date'><a href='https:\/\/umni.bg\/en\/2022\/09\/'>September 16, 2022<\/a><\/div><\/div><div class=\"post-info-footer-divider\"><\/div><\/div><div class='read-more-wrapper'><a href='https:\/\/umni.bg\/en\/customers-interviews\/from-a-coffee-kiosk-to-a-favorite-hotel-complex-with-an-ai-chatbot\/' class='read-more'>Read More<\/a><\/div><\/div><\/div><\/div><\/article><article id='blog-post-69d3e9af04d37' class=\"item post-item  post-18197 post type-post status-publish format-standard has-post-thumbnail hentry category-umninews category-hotel-chatbot tag-ai tag-ai-chatbot tag-chatbot\"><div class='post-wrapper'><div class='post-media post-grid-media'><a href='https:\/\/umni.bg\/en\/umninews\/why-the-hotel-chatbot-is-a-must-have-for-data-collection\/' class='pic'><img class='pic'src='https:\/\/umni.bg\/wp-content\/uploads\/2022\/08\/Screenshot-leading-article-on1508.jpg' srcset='https:\/\/umni.bg\/wp-content\/uploads\/2022\/08\/Screenshot-leading-article-on1508.jpg 1236w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/08\/Screenshot-leading-article-on1508-300x129.jpg 300w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/08\/Screenshot-leading-article-on1508-1024x439.jpg 1024w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/08\/Screenshot-leading-article-on1508-768x329.jpg 768w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/08\/Screenshot-leading-article-on1508-750x322.jpg 750w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/08\/Screenshot-leading-article-on1508-1140x489.jpg 1140w' sizes='(max-width: 767px) 100vw, (max-width: 991px) 50vw, 33vw' alt='Screenshot leading article on1508'\/><\/a><\/div><div class='post-info'><h3 class='post-title'><a href='https:\/\/umni.bg\/en\/umninews\/why-the-hotel-chatbot-is-a-must-have-for-data-collection\/'>Why the Hotel Chatbot is a Must-have for Data Collection<\/a><\/h3><div class='post-content'><p>Last week, PhocusWire published a feature article on the topic of hotel chatbot and why it is a must-have tool on a business&#8217;s website to collect user data. The author of this publication is our CEO, Elitza Stoilova. The article is useful to everyone, not just tourism businesses \u2013 Google will one day stop supporting cookies and businesses will have to rely more on the customer data they collect on their site. The AI chatbot on the website is an extremely suitable tool for this purpose.<\/p>\n<\/div><div class='post-info-footer'><div class='post-meta-wrapper'><div class='post-meta'><div class='post-meta-item post-date'><a href='https:\/\/umni.bg\/en\/2022\/08\/'>August 15, 2022<\/a><\/div><\/div><div class=\"post-info-footer-divider\"><\/div><\/div><div class='read-more-wrapper'><a href='https:\/\/umni.bg\/en\/umninews\/why-the-hotel-chatbot-is-a-must-have-for-data-collection\/' class='read-more'>Read More<\/a><\/div><\/div><\/div><\/div><\/article><article id='blog-post-69d3e9af06d31' class=\"item post-item  post-17682 post type-post status-publish format-standard has-post-thumbnail hentry category-umninews category-hotel-chatbot tag-ai tag-ai-chatbot tag-chatbot\"><div class='post-wrapper'><div class='post-media post-grid-media'><a href='https:\/\/umni.bg\/en\/umninews\/the-hotel-website-2023-dust-collector-or-money-machine-in-world-without-cookies\/' class='pic'><img class='pic'src='https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/Picture1.jpg' srcset='https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/Picture1.jpg 1151w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/Picture1-300x200.jpg 300w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/Picture1-1024x682.jpg 1024w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/Picture1-768x512.jpg 768w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/Picture1-750x500.jpg 750w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/Picture1-1140x760.jpg 1140w' sizes='(max-width: 767px) 100vw, (max-width: 991px) 50vw, 33vw' alt='Picture1'\/><\/a><\/div><div class='post-info'><h3 class='post-title'><a href='https:\/\/umni.bg\/en\/umninews\/the-hotel-website-2023-dust-collector-or-money-machine-in-world-without-cookies\/'>Will the hotel website in 2023 be \u0430 dust collector or a money machine in \u0430 cookieless world?<\/a><\/h3><div class='post-content'><p>Elitza Stoilova, our CEO, was invited to write an article on the topic in BGTourism.bg and shared many ideas in response to the question of what the hotel needs to do to turn its site into a money machine, only one of which is the use of a hotel AI chatbot.<\/p>\n<\/div><div class='post-info-footer'><div class='post-meta-wrapper'><div class='post-meta'><div class='post-meta-item post-date'><a href='https:\/\/umni.bg\/en\/2022\/06\/'>June 24, 2022<\/a><\/div><\/div><div class=\"post-info-footer-divider\"><\/div><\/div><div class='read-more-wrapper'><a href='https:\/\/umni.bg\/en\/umninews\/the-hotel-website-2023-dust-collector-or-money-machine-in-world-without-cookies\/' class='read-more'>Read More<\/a><\/div><\/div><\/div><\/div><\/article><article id='blog-post-69d3e9af084f8' class=\"item post-item  post-17654 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-hotel-chatbot\"><div class='post-wrapper'><div class='post-media post-grid-media'><a href='https:\/\/umni.bg\/en\/blog\/the-post-pandemic-opportunity-for-ai-chatbots-in-the-hotels-and-tourism-industry-2\/' class='pic'><img class='pic'src='https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/female-tourist-waiting-at-reception-desk-in-hotel-2022-01-04-01-20-21-utc-scaled.jpg' srcset='https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/female-tourist-waiting-at-reception-desk-in-hotel-2022-01-04-01-20-21-utc-scaled.jpg 2560w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/female-tourist-waiting-at-reception-desk-in-hotel-2022-01-04-01-20-21-utc-300x200.jpg 300w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/female-tourist-waiting-at-reception-desk-in-hotel-2022-01-04-01-20-21-utc-1024x683.jpg 1024w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/female-tourist-waiting-at-reception-desk-in-hotel-2022-01-04-01-20-21-utc-768x512.jpg 768w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/female-tourist-waiting-at-reception-desk-in-hotel-2022-01-04-01-20-21-utc-1536x1024.jpg 1536w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/female-tourist-waiting-at-reception-desk-in-hotel-2022-01-04-01-20-21-utc-2048x1366.jpg 2048w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/female-tourist-waiting-at-reception-desk-in-hotel-2022-01-04-01-20-21-utc-750x500.jpg 750w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/female-tourist-waiting-at-reception-desk-in-hotel-2022-01-04-01-20-21-utc-1140x760.jpg 1140w' sizes='(max-width: 767px) 100vw, (max-width: 991px) 50vw, 33vw' alt='Female tourist waiting at reception desk in hotel'\/><\/a><\/div><div class='post-info'><h3 class='post-title'><a href='https:\/\/umni.bg\/en\/blog\/the-post-pandemic-opportunity-for-ai-chatbots-in-the-hotels-and-tourism-industry-2\/'>The Post-Pandemic Opportunity for AI Chatbots in the Hotels and Tourism Industry 2023-2025<\/a><\/h3><div class='post-content'><p>Robot-concierge at the hotel lobby, voice assistants at \u201csmart\u201d hotel rooms, messenger-based chatbots of hotels, restaurants, leisure companies, and travel agencies &#8211; they were already common before Covid-19 at such global chains as Marriott, Hilton, Shangri-La Hotels &#038; Resorts, Four Seasons Hotels &#038; Resorts, Domino\u2019s Pizza, Pizza Hut, TacoBell, Burger King and others. Covid-19 did not bring the need for automation, digitization, and robotization to the tourism industry. It only forced the adoption and sped up trends, behavior, habits, and technology usage that were already here in the past years.<\/p>\n<\/div><div class='post-info-footer'><div class='post-meta-wrapper'><div class='post-meta'><div class='post-meta-item post-date'><a href='https:\/\/umni.bg\/en\/2022\/06\/'>June 24, 2022<\/a><\/div><\/div><div class=\"post-info-footer-divider\"><\/div><\/div><div class='read-more-wrapper'><a href='https:\/\/umni.bg\/en\/blog\/the-post-pandemic-opportunity-for-ai-chatbots-in-the-hotels-and-tourism-industry-2\/' class='read-more'>Read More<\/a><\/div><\/div><\/div><\/div><\/article><article id='blog-post-69d3e9af09b4f' class=\"item post-item  post-17514 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-hotel-chatbot\"><div class='post-wrapper'><div class='post-media post-grid-media'><a href='https:\/\/umni.bg\/en\/blog\/the-hotel-website-2023-a-dust-collector-or-a-money-machine-in-a-world-without-cookies\/' class='pic'><img class='pic'src='https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/Picture1.jpg' srcset='https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/Picture1.jpg 1151w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/Picture1-300x200.jpg 300w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/Picture1-1024x682.jpg 1024w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/Picture1-768x512.jpg 768w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/Picture1-750x500.jpg 750w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/06\/Picture1-1140x760.jpg 1140w' sizes='(max-width: 767px) 100vw, (max-width: 991px) 50vw, 33vw' alt='Picture1'\/><\/a><\/div><div class='post-info'><h3 class='post-title'><a href='https:\/\/umni.bg\/en\/blog\/the-hotel-website-2023-a-dust-collector-or-a-money-machine-in-a-world-without-cookies\/'>The Hotel Website 2023: A Dust Collector or A Money Machine in A World Without Cookies?<\/a><\/h3><div class='post-content'><p>The oldest operating hotel in the world according to Guinness World Records is 1300 years old &#8211; Nishiyama Onsen Keiunkan Hotel in Japan. The hotel has been owned by the same family for 52 generations. Many people, from famous samurai to celebrities and politicians, have visited the hotel from the year 705 until today. Although it is famous for its world record, history, healing hot springs, delicate luxury, and proximity to Mount Fuji, the hotel has a website. This sounds so natural, which hotel doesn&#8217;t have a website in the 21st century. Without a website, you do not exist for customers who today are digitally oriented beings that are obsessed with their phones.<\/p>\n<\/div><div class='post-info-footer'><div class='post-meta-wrapper'><div class='post-meta'><div class='post-meta-item post-date'><a href='https:\/\/umni.bg\/en\/2022\/06\/'>June 21, 2022<\/a><\/div><\/div><div class=\"post-info-footer-divider\"><\/div><\/div><div class='read-more-wrapper'><a href='https:\/\/umni.bg\/en\/blog\/the-hotel-website-2023-a-dust-collector-or-a-money-machine-in-a-world-without-cookies\/' class='read-more'>Read More<\/a><\/div><\/div><\/div><\/div><\/article><article id='blog-post-69d3e9af0ad32' class=\"item post-item  post-3434 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-hotel-chatbot\"><div class='post-wrapper'><div class='post-media post-grid-media'><a href='https:\/\/umni.bg\/en\/blog\/key-elements-in-the-hybrid-chatbots-in-hotels-and-tourism-businesses\/' class='pic'><img class='pic'src='https:\/\/umni.bg\/wp-content\/uploads\/2021\/09\/umni-hotel-smartphone_500.png' srcset='https:\/\/umni.bg\/wp-content\/uploads\/2021\/09\/umni-hotel-smartphone_500.png 600w, https:\/\/umni.bg\/wp-content\/uploads\/2021\/09\/umni-hotel-smartphone_500-300x252.png 300w' sizes='(max-width: 767px) 100vw, (max-width: 991px) 50vw, 33vw' alt='umni-hotel-smartphone_500'\/><\/a><\/div><div class='post-info'><h3 class='post-title'><a href='https:\/\/umni.bg\/en\/blog\/key-elements-in-the-hybrid-chatbots-in-hotels-and-tourism-businesses\/'>Key elements in the hybrid chatbots in hotels and tourism businesses<\/a><\/h3><div class='post-content'><p>Covid-19 put the spotlight on digitalization as a recovery solution in all industries. Travelers expect tourism businesses to offer as much as possible services and products remotely, touchless, contactless, and digitally, and it is desirable to also provide them with self-service options.<\/p>\n<\/div><div class='post-info-footer'><div class='post-meta-wrapper'><div class='post-meta'><div class='post-meta-item post-date'><a href='https:\/\/umni.bg\/en\/2021\/05\/'>May 5, 2021<\/a><\/div><\/div><div class=\"post-info-footer-divider\"><\/div><\/div><div class='read-more-wrapper'><a href='https:\/\/umni.bg\/en\/blog\/key-elements-in-the-hybrid-chatbots-in-hotels-and-tourism-businesses\/' class='read-more'>Read More<\/a><\/div><\/div><\/div><\/div><\/article><article id='blog-post-69d3e9af0c1bb' class=\"item post-item  post-3398 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-hotel-chatbot\"><div class='post-wrapper'><div class='post-media post-grid-media'><a href='https:\/\/umni.bg\/en\/blog\/the-post-pandemic-opportunity-for-ai-chatbots-in-the-hotels-and-tourism-industry\/' class='pic'><img class='pic'src='https:\/\/umni.bg\/wp-content\/uploads\/2022\/05\/innovative-business-technology-2021-09-02-06-01-09-utc-scaled.jpg' srcset='https:\/\/umni.bg\/wp-content\/uploads\/2022\/05\/innovative-business-technology-2021-09-02-06-01-09-utc-scaled.jpg 2560w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/05\/innovative-business-technology-2021-09-02-06-01-09-utc-300x169.jpg 300w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/05\/innovative-business-technology-2021-09-02-06-01-09-utc-1024x576.jpg 1024w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/05\/innovative-business-technology-2021-09-02-06-01-09-utc-768x432.jpg 768w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/05\/innovative-business-technology-2021-09-02-06-01-09-utc-1536x864.jpg 1536w, https:\/\/umni.bg\/wp-content\/uploads\/2022\/05\/innovative-business-technology-2021-09-02-06-01-09-utc-2048x1152.jpg 2048w' sizes='(max-width: 767px) 100vw, (max-width: 991px) 50vw, 33vw' alt='Businessman standing by on a rooftop overlooking the city'\/><\/a><\/div><div class='post-info'><h3 class='post-title'><a href='https:\/\/umni.bg\/en\/blog\/the-post-pandemic-opportunity-for-ai-chatbots-in-the-hotels-and-tourism-industry\/'>The post-pandemic opportunity for AI chatbots in the hotels and tourism industry<\/a><\/h3><div class='post-content'><p>Have you heard about Edward from Radisson Blu Edwardian London? 3 years after his creation in 2016, he could reply to over 16 000 hotel guests\u2019 questions and perfectly cope with the duty of the Concierge. He was so popular among the hotel guests that they nominated him for the Employee of the Month and even looked to tip him.<\/p>\n<\/div><div class='post-info-footer'><div class='post-meta-wrapper'><div class='post-meta'><div class='post-meta-item post-date'><a href='https:\/\/umni.bg\/en\/2020\/12\/'>December 1, 2020<\/a><\/div><\/div><div class=\"post-info-footer-divider\"><\/div><\/div><div class='read-more-wrapper'><a href='https:\/\/umni.bg\/en\/blog\/the-post-pandemic-opportunity-for-ai-chatbots-in-the-hotels-and-tourism-industry\/' class='read-more'>Read More<\/a><\/div><\/div><\/div><\/div><\/article><\/div><\/div><\/section>[\/vc_column][\/vc_row]\n\n<\/div>","protected":false},"excerpt":{"rendered":"Have you heard about Edward from Radisson Blu Edwardian London? 3 years after his creation in 2016, he could reply to over 16 000 hotel guests\u2019 questions and perfectly cope with the duty of the Concierge. He was so popular among the hotel guests that they nominated him for the Employee of the Month and even looked to tip him. Edward is a smart concierge chatbot. According to a case study about Edward, up to 75% of the questions it replied were the ones that the Front Desk staff replies, to 24\/7. Robot-concierge at the hotel lobby, voice assistants at \u201csmart\u201d hotel rooms, messenger based chatbots of hotels, restaurants, leisure companies, and travel agencies &#8211; were already common before COVID-19 at such global chains as Marriott, Hilton, Shangri-La Hotels &amp; Resorts, Four Seasons Hotels &amp; Resorts, Domino\u2019s Pizza, Pizza Hut, TacoBell, Burger King and others. COVID did not bring the need for automation, digitization, and robotization to the tourism industry. It only forced the adoption and sped up trends, behavior, habits, and technology usage that were already here in the past years. Before COVID-19 Nearly half of the questions related to reservations at Booking.com, which means millions of questions, are processed by a chatbot. It was implemented by the company after the research conducted in 2017 in 26 countries among 19 000 customers. It found that up to 80% of the customers preferred a self-service to receive information or service, and for some 50% of them it didn\u2019t matter who answered: a human being or a chatbot. According to a report by Software Advice, an organization engaged with research in technologies, 91% of travelers would use a smart platform for self-service that would provide them with necessary information or service. According to another survey by Google 3 years ago, up to 60% of customers thought that Artificial Intelligence (AI) must be utilized in the tourism industry and 36% of them were ready to pay for such service. The growing digital-first habits and the constant acceleration of everyday life brought customers to the \u201esee, hear, try and buy right now and here\u201c mode. Even before the pandemic, a few years ago already over 50% of the customers were convinced that businesses must be present online and be ready for communication 24\/7 via chat in addition to phone calls, e-mail, or SMS. Salesforce published a report in 2019, according to which 78% of the customers used text messaging for communicating with a company, and 81% used online chat\u2026 Customers became more mobile, experienced, digitized, and high demanding. Their needs could not be fulfilled without the assistance of technology. Those expectations called for digitization and the automatization of communications. Pandemic opened the door to technology Tourists confirm it. A few months ago, in the Autumn of 2020, Amadeus did global research in Europe, the United States, and Asia. According to the survey, 84% of the travelers responded that the usage of technology in all touchpoints of travel is the key to the decision making if, when, where, and how they will travel in the next months and year. They expect technology to help them: Avoid queues and crowds Keep social distancing Avoid the need for face-to-face contact with staff Ensure cleanliness Ensure safety Provide instant up-to-date information Technology added an important layer of benefits on top of the one we already are aware of \u2013 such as convenience, time and resource savings, speed of service, and better customer experience. This is the layer of bio-safety digitalization provided through touchless, contactless, digital, mobile self-service solutions and robotics. The pandemic put self-service on the focus of the businesses in many industries, including tourism, because digital self-service was the fastest way to adapt many aspects of the business and service to the pandemic situation. Digitalizing the communication with customers - ASAP In a webinar last year, Gartner named digital self-service as the core activity businesses needed to maintain their business and recover. Chatbots were listed in the top 5 solutions to implement. CBInsights also included AI chatbots among 24 technologies that will shape and change the world and the business in the post-covid time. We saw chatbots being implemented in various tourism businesses due to such major challenges to solve as face-to-face communication between customers and employees and the need to decrease the fixed costs, as well as lack of staff at the reopening. Traditionally in tourism, chatbots automate routine tasks such as various inquiries, forms, requests for accommodation and services, requests for events, room service, massage, table at a restaurant, or search for offers, products, and services based on user-selected criteria, and answer frequently asked questions. Because chatbots work 24 hours a day and respond instantly, bots also help increase direct sales \u2013 especially for those customers who send requests or look for assistance at night. Due to remote work, home office and other changes in personal and business life, today\u2019s customers are online for work and personal matters much longer, stay online at night, and expect an immediate response. According to statistics collected by Umni.bg in their AI chatbots, the time between 7 o\u2019clock in the evening and 8 o\u2019clock in the morning in the past 12 months was almost as active as the daytime chatting with the businesses, with 11 o\u2019clock to about midnight being a peak hour. Upgrading the chatbot with conversational AI allows to collect the questions and turn them into data, train the conversational AI with the proper answers and gradually increase the number of questions that can be automated. The more customers ask, the more they use the AI module, the smarter it becomes, the more data and statistics are collected, and the business knows more about customer behavior and can make intelligent decisions. For example, Umni.bg has developed and offers hotels an AI module to start with that already has over 600 hotel topics in it with over 5500 common customer questions in it. This means the hotel chatbot can recognize hundreds of customer questions and answer them from Day 1 while adding more and customizing the AI module for specific property needs. What the chatbots can do? A good chatbot can start at a considerably basic level when users just click on the buttons in it to navigate the information and tasks, but this is the stage where feedback is collected on how customers use it and what they are looking for to identify the future direction of chatbot development. For customer service and support, planning for conversational AI in the chatbot is a must. Chatbots are long-term projects that require attention, analysis, and upgrades so that one day the business can have a fully developed smart digital assistant. Here are some of the duties that could be performed by a hotel chatbot, 24\/7, in one or more languages, while servicing multiple customers simultaneously and instantly: Provides prospect customers, guests, and corporate clients with information about the hotel, hotel services, amenities, surrounding hotel area, etc. Assists with room reservation inquiries Assists hotel guests with reservation of a table at a restaurant, massage, room service, shuttle, vouchers, and various other inquiries and services Notifies the hotel Front Desk or other departments about a new inquiry Communicates with clients and staff Answers frequently asked questions, etc. &nbsp; At a restaurant, the chatbot's work is similar to their hotel colleagues: Providing information about a restaurant Providing a menu based on a client\u2019s preferences Assisting with table reservations Accepting requests for a food delivery Promoting vouchers for future visits, promoting campaigns, etc. The usage of chatbots in tourism is not limited to hotels and restaurants only. The software solution can be in service at SPA centers, tour agencies, and other providers of tourism services, parks, entertainment centers, museums, city info centers, and other services. A virtual assistant as a City Concierge is a part of the Smart Tourism Strategy for many destinations and cities. Because of the variety of tasks and services that an AI chatbot can perform and automate, today the question is not about the technology \u2013 could it do it or not, but about the business that adds a digital assistant to the list of service solutions: what the chatbot will do, what tasks or processes it should optimize, is the business ready to implement a chatbot into its daily operations. Companies with a focus on creating, maintaining, and training AI chatbots for hospitality businesses like Umni.bg can [...]","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"wf_page_folders":[241],"class_list":["post-19514","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/pages\/19514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/comments?post=19514"}],"version-history":[{"count":5,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/pages\/19514\/revisions"}],"predecessor-version":[{"id":19914,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/pages\/19514\/revisions\/19914"}],"wp:attachment":[{"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/media?parent=19514"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/wf_page_folders?post=19514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}