{"id":2621,"date":"2021-09-05T08:11:27","date_gmt":"2021-09-05T08:11:27","guid":{"rendered":"https:\/\/umni.bg\/?page_id=2621"},"modified":"2023-02-10T13:11:06","modified_gmt":"2023-02-10T13:11:06","slug":"blog","status":"publish","type":"page","link":"https:\/\/umni.bg\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"
[vc_row css=”.vc_custom_1636231012154{padding-top: 20px !important;padding-bottom: 80px !important;}”][vc_column][vc_raw_html]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[\/vc_raw_html][vc_empty_space]
Resources<\/a><\/div>

The Big Chatbot Family: Classification and Types<\/a><\/h3>

With the increasing digitization of the world, communication patterns between individuals and businesses have also evolved. Among the popular ways of communication are chatbots, which usage is increasing globally. But, how many chatbot types are available and what is the difference between them? The categorization of chatbots is based on their purpose, functionalities, places of implementation, technology used for their creation and more, giving businesses the flexibility to choose the chatbot type that aligns with their growth strategy.<\/p>\n<\/div>

April 12, 2023<\/a><\/div><\/div>
<\/div><\/div>
Read More<\/a><\/div><\/div><\/div><\/div><\/article>
Capture<\/a><\/div>

The AI Chatbot: The City Concierge to Connect Places with People<\/a><\/h3>

Since Umni won the global Startup competition of United Nations World Tourism Organization (UNWTO) in category Innovation & Digitalization for Island Destinations (March\u201923) with its Island AI Concierge – a smart digital assistant for entire destination, many people asked if this was just an idea and if the time is right for its implementation. Umni has done it once, for the tourists of Plovdiv city (Bulgaria), as the European Capital of Culture 2019, and many other cities had done it too, so technically the destination AI chatbot is not only doable, but already a digital instrument used in many smart cities and destinations with smart tourism programs. Let\u2019s dive in this topic to learn more about how AI chatbot can enhance the guest experience as a Destination Concierge!<\/p>\n<\/div>

April 5, 2023<\/a><\/div><\/div>
<\/div><\/div>
Read More<\/a><\/div><\/div><\/div><\/div><\/article>
Capture<\/a><\/div>

Identifying Pockets of Opportunities for AI Chatbots: 15 Questions to Ask Yourself as a Business Owner in 2023<\/a><\/h3>

The expectation of a more straightforward post-pandemic world has been held worldwide, yet it is becoming increasingly evident that we are going to experience a time of rapid transformation, political and media divisions, disturbed supply lines, inflation, debt and international tension. This isn’t the end to the pandemic that most people expected, however this is what numerous models foresaw. As businesses continue to shift their strategies to fit these transformations, customer engagement and online communication have become more important than ever. In recent years, AI chatbots have emerged as a powerful tool for brands looking to enhance their online presence and improve customer experiences.<\/p>\n<\/div>

March 28, 2023<\/a><\/div><\/div>
<\/div><\/div>
Read More<\/a><\/div><\/div><\/div><\/div><\/article>
DALL\u00b7E 2023-03-07 14.36.51 - Image of beautiful woman seating behind a desk in front of a computer and keyboard working as a virtual assistant with headphone on her head and a Rob<\/a><\/div>

It\u2019s a Girl! The AI Chatbot Personality: Male or Female<\/a><\/h3>

In the rapidly advancing world of Artificial Intelligence (AI), more and more businesses are turning to AI-based chatbots to provide customer service and support, better marketing and sales strategies. But beyond just creating a functional AI chatbot, there is an important decision to make: should your AI chatbot have a personality, be male or female? On International Women\u2019s Day, we want to share why most businesses choose female personalities for their assistants and share some fun and useful information on that topic. According to Brookings, approximately 92.4% of America\u2019s smartphone assistants market share which includes Siri, Alexa, Cortana, and Google Assistant, use female-sounding voices.<\/p>\n<\/div>

March 8, 2023<\/a><\/div><\/div>
<\/div><\/div>
Read More<\/a><\/div><\/div><\/div><\/div><\/article>
Capture<\/a><\/div>

5 Tips to Have a Successful Marketing and Sales AI Chatbot in 2023<\/a><\/h3>

Are you ready to revolutionize your marketing and sales process? With the help of a marketing and sales AI chatbot, you can do just that! In this blog post, we’ll explore the ways to have a successful marketing and sales AI chatbot. So, buckle up and let’s get started on this customer-winning journey! AI chatbots are an increasingly popular tool for businesses from all industries looking to drive more customers.<\/p>\n<\/div>

February 28, 2023<\/a><\/div><\/div>
<\/div><\/div>
Read More<\/a><\/div><\/div><\/div><\/div><\/article>
jhgbfvf<\/a><\/div>

How to Improve Your Customer Experience with AI Chatbot<\/a><\/h3>

As a business owner, you want to make sure your customers are getting the best possible experience when they interact with your brand. With the ever-growing competition in the market, it is important that customers have that enjoyable and helpful journey to choose one company over its competition. In today\u2019s world, customer experience has become a major factor in determining the success of a business. Everyone wants to provide an exceptional experience for their customers and make sure that they come back for repeat business. This means ensuring they have a pleasant, efficient, and effective experience when they interact with your products or services. To make sure your customers have the best experience possible, you can incorporate a variety of strategies, including AI chatbots.<\/p>\n<\/div>

February 21, 2023<\/a><\/div><\/div>
<\/div><\/div>
Read More<\/a><\/div><\/div><\/div><\/div><\/article>
jnhgbfv<\/a><\/div>

Top 10 Fears about AI (chatbot)\u2019s Role in Marketing and Business Processes<\/a><\/h3>

Artificial Intelligence (AI) is becoming increasingly popular in businesses and is playing a larger role in their marketing and business processes along with our daily life. However, with these new technologies and changes come fear and uncertainty of them along with the embracement. Businesses are sometimes unsure about the potential implications of AI, including chatbots with AI, and its effects on their overall business operations. Most often the challenges come from not understanding the technology and lack of planning not only the implementation but further the usage, adapting it based on interactions and feedback, and its further development and integration within the digital ecosystem of the business.<\/p>\n<\/div>

February 14, 2023<\/a><\/div><\/div>
<\/div><\/div>
Read More<\/a><\/div><\/div><\/div><\/div><\/article>
DALL\u00b7E 2023-01-02 11.12.48 - Business owner relaxing at the beach because a chatbot is taking care of the customers<\/a><\/div>

Umni Asked ChatGPT How it Differs from Business AI Chatbot, Here is the Answer: a Lot!<\/a><\/h3>

1 million people chatted at the beginning of December in just 1 week with the newest Super AI chatbot model, ChatGPT and it became the news sensation of December\u201922. Some people said it was a revolution in the AI chatbots industry. However how much that would be helpful to the businesses, if any? Is there a difference between such giant AI chatbot models and a usual business AI chatbot on duty?<\/p>\n<\/div>

January 3, 2023<\/a><\/div><\/div>
<\/div><\/div>
Read More<\/a><\/div><\/div><\/div><\/div><\/article>
Capture<\/a><\/div>

B2B or B2C? Both! The Secret Content in The AI Chatbot on Your Site<\/a><\/h3>

Are you aware of the secret content that could be created in your AI chatbot? What many businesses may not know is that business AI chatbots can have unlimited content that is not necessary freely available to every person that enters the chatbot and could address the need only of particular group of customers, partners or else. Such secret content also can be used to engage with customers or partners in a more meaningful or fun way. It could be triggered by a question to provide valuable personalized information that could help improve your customer service, boost your website\u2019s performance and overall user experience.<\/p>\n<\/div>

December 19, 2022<\/a><\/div><\/div>
<\/div><\/div>
Read More<\/a><\/div><\/div><\/div><\/div><\/article>
mjnhbfgfvd<\/a><\/div>

Attention, Marketers: Prepare for the Upcoming Changes and Trends<\/a><\/h3>

As a marketer, you are always looking for ways to stay ahead of the curve and stay one step ahead of your competition. The ever-changing landscape of marketing can be a challenge to keep up with, but it is important to stay on top of the latest trends and changes in the industry. This week we decided to go through the Salesforce newest report \u201cState of Marketing 8th edition\u201d, check it and extract for you some of the most important trends we have noticed, and how they lead to the need for implementation of an AI chatbot.<\/p>\n<\/div>

November 30, 2022<\/a><\/div><\/div>
<\/div><\/div>
Read More<\/a><\/div><\/div><\/div><\/div><\/article>
khjghfgdf<\/a><\/div>

How the E-commerce Can Benefit from Having an AI Chatbot<\/a><\/h3>

More happy customers, more direct sales! AI chatbots can serve customers no differently than humans! In a few years now, the way how we engage with brands has really changed. People look for brands that offer easy online communication and self-service options for 24\/7 support. On top of that, you know that your customers are the moving power of your business. Without them, you wouldn’t be in business at all. So, it’s important to do everything you can to make them happy and satisfied.<\/p>\n<\/div>

November 22, 2022<\/a><\/div><\/div>
<\/div><\/div>
Read More<\/a><\/div><\/div><\/div><\/div><\/article>
nmbvhg<\/a><\/div>

5 Reasons Why Your Customers Will Love Your AI Chatbot<\/a><\/h3>

More happy customers, more direct sales! AI chatbots can serve customers no differently than humans! In a few years now, the way how we engage with brands has really changed. People look for brands that offer easy online communication and self-service options for 24\/7 support. On top of that, you know that your customers are the moving power of your business. Without them, you wouldn’t be in business at all. So, it’s important to do everything you can to make them happy and satisfied.<\/p>\n<\/div>

November 14, 2022<\/a><\/div><\/div>
<\/div><\/div>
Read More<\/a><\/div><\/div><\/div><\/div><\/article><\/div>
\t\t\t\t<\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect> <\/rect><\/svg>\n\t\t\t\t<\/div><\/div><\/div>\t\n\t\t
\n\t\t\tLoad More<\/a>\n\t\t<\/div>\n\t
<\/form><\/section>[\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"More happy customers, more direct sales! AI chatbots can serve customers no differently than humans! In a few years now, the way how we engage with brands has really changed. People look for brands that offer easy online communication and self-service options for 24\/7 support. On top of that, you know that your customers are the moving power of your business. Without them, you wouldn’t be in business at all. So, it’s important to do everything you can to make them happy and satisfied. As a business owner, you’re always looking for ways to improve the customer experience. Are you looking for such online solutions for your business? Well, one of the best ways to do that is to offer an AI chatbot on your website to help engage them more. The AI chatbot can interpret and respond to customers’ inquiries 24\/7\/365 instantly without the need for business staff. It can provide a more natural and humanlike experience than traditional basic chatbots and can be used to handle a wider range of tasks at once. With the development and advancement in conversational AI, chatbots are getting even more intelligent and engaging than before. In addition to that, 69% of consumers prefer to use chatbots because they provide instant responses, according to Salesforce. So, if you’re looking for a way to boost customer engagement and loyalty, you might want to consider an AI chatbot on your side (site). Start taking better care of your customers! Here are five reasons why your customers would love your AI chatbot along with your brand: 1. AI chatbot can provide a natural experience as a human being All people when it comes to buying from a favorite or a new brand, want their experience to be memorable in a positive way. Customers do not want to have any bad experience with a brand and when they have struggled with a support agent or lack support, they probably won\u2019t come back. That\u2019s where AI chatbot could come to help. It is a software program that can mimic human conversation naturally according to business preferences and needs. Customers can feel like they are talking to a real person, not just a robot, and won\u2019t make a difference when they are served well. Also, 77% of customers say chatbots will transform their expectations of companies in the next five years in a positive way, according to Salesforce. In addition, the AI chatbot can learn from customer interactions so the business tailors its responses accordingly based on customers’ true problems and needs. Then offer more personalized products and services based on customer interactions and searches. That\u2019s why customers would feel more understood by the brand and become more loyal. 2. AI chatbot can handle a wider range of tasks for many users at once in many languages Customers can get the information they need quickly and easily from an AI chatbot if the conversational AI is properly trained. They don\u2019t have to wait on hold or in line to speak to a human customer service representative. This means that even if you have a large number of concurrent chats, each customer will still receive the same high level of service. Your AI chatbot can also save your customers\u2019 time with faster issue resolution than customer service agents. They can answer in many languages for customers all over the world according to the business target audience and chatbot languages. Umni offers a platform for making chatbots in all these languages: Bulgarian, English, Russian, French, German, Italian and Spanish! The next version of our platform coming in the first quarter of 2023 would support over 50 languages with the possibility of automatic translation of 27 of them. You can ask us for a consultation at any time to start your chatbot journey. One example of an AI chatbot that helps a lot with the business’s daily tasks is the one of studio Beauty Point which helps customers to book an appointment online or make a change in the already booked ones. 100% of customers who want to take an advantage of a promotion make their reservation only through the Beautko chatbot. According to the owner of the beauty salon, she doesn\u2019t remember when the last time a customer was to not show up for an appointment \u2013 an unexpected and important added value of her beauty salon\u2019 chatbot. According to Salesforce, 69% of customers prefer to use chatbots because they deliver quick answers to simple questions instead of waiting for a support agent. Harvard Research concluded that it is 5 to 25 times more expensive to acquire a new customer than it is to keep an existing one. AI chatbots can provide a better customer experience by handling a large number of queries quickly and efficiently. They can also be programmed to be compliant with internal policies and procedures, ensuring that customer communication is standardized, and retention is increased in the long term. Customers love brands that take care of them and try to keep them for life! \u00a03. AI chatbot is available 24\/7\/365\/forever You have customer service agents, but they need breaks to perform at their best. On the other hand, an AI chatbot never takes a coffee or other breaks and it is always available to help your customers, even if it\u2019s 3 in the morning. You and your employees are sleeping then, right? AI chatbot also takes the weekend and holiday shifts while you and your employees are resting. Isn\u2019t that comforting? This is a huge plus for people and businesses, as it can result in fewer support calls and happier customers. In addition, the AI chatbot and your employees can work better together for the best results \u2013 see how to create a balanced AI chatbot and employee strategy in our blog post. Customers can get help from a chatbot any time of day or night instantly. This is convenient for customers who may not be able to reach a human customer service representative during normal business hours and do not need to wait for them or search for another alternative. During and after the pandemic, night chatting increased and continue to increase mostly because people used to search for information and buy products and services when they finished all daily tasks which is mostly after 18:00 pm till 8:00 am in the morning. Night chatting on the created on the Umni platform chatbots is on average 35% to 45% which is not a low result to miss these opportunities for conversions. These customers always need more information or want to ask something, and they would be very satisfied if there is someone to answer their questions even if it is 3 in the morning and not wait till the next day for that. For example, the hotel complex Izgreva accomplish great results with their AI chatbot \u2013 for just 10 months of work with 10 forms for accommodation and other services the chatbot successfully collected over 700 inquiries from customers from 13 countries. 38% to 41% of the requests through the chatbot were submitted outside working hours and 42% of the communication happened between 18:00 and 8:00. That\u2019s huge for a small family hotel and for only a few people of the staff that speak at least English as a foreign language. One more important statistic is that 90% of consumers are more likely to do business with companies that can answer questions immediately, according to LivePerson’s study \u201cConsumer Preferences for Conversational Commerce survey\u201d. Customers want the information exactly when they are searching for it, not a moment later! 4. AI chatbot engage customers more Are you looking for a more engaging customer service experience? AI chatbot can engage customers more at any time of the day. It often provides a more engaging experience than traditional customer service channels like phone or email. Customers can search for promotions and discounts, special offers, and promo codes created in the AI chatbot marketing campaigns and it will guide them on how to get their offer or direct them to a precise chatbot element to finish their order or other action that the business would want customers to do. Moreover, 47% of shoppers are open to buying items from a chatbot, according to HubSpot research. Still think you don\u2019t need a chatbot to engage your customers more? Customers can also have really good small talks with an AI chatbot [...]","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"wf_page_folders":[241],"_links":{"self":[{"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/pages\/2621"}],"collection":[{"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/comments?post=2621"}],"version-history":[{"count":15,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/pages\/2621\/revisions"}],"predecessor-version":[{"id":19239,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/pages\/2621\/revisions\/19239"}],"wp:attachment":[{"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/media?parent=2621"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/wf_page_folders?post=2621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}