{"id":17408,"date":"2022-06-09T12:49:24","date_gmt":"2022-06-09T12:49:24","guid":{"rendered":"https:\/\/umni.bg\/?p=17408"},"modified":"2023-08-24T07:44:06","modified_gmt":"2023-08-24T07:44:06","slug":"ai-chatbot-with-its-own-landing-page","status":"publish","type":"post","link":"https:\/\/umni.bg\/en\/how-to\/ai-chatbot-with-its-own-landing-page\/","title":{"rendered":"AI Chatbot With Its Own Landing Page"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1654758641718{margin-top: 20px !important;margin-bottom: 40px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner]<div   class=\"vp1 vplayer-tobe  is-single-video-player show-muted-btn hide-on-mouse-out vpconfig-skinauroradefault auto-init\" data-options='{\"settings_video_end_reset_time\":\"off\",\"autoplayWithVideoMuted\":\"off\",\"design_skin\":\"skin_aurora\",\"defaultvolume\":\"\",\"settings_ios_usecustomskin\":\"off\",\"settings_video_overlay\":\"on\",\"vimeo_portrait\":\"0\",\"vimeo_badge\":\"1\",\"vimeo_color\":\"\",\"ad_show_markers\":\"on\",\"settings_suggestedQuality\":\"hd1080\",\"responsive_ratio\":\"detect\"}' data-player-id=\"25339825\" data-type=\"youtube\" data-sourcevp=\"https:\/\/www.youtube.com\/watch?v=f3l8TtFGIk8\" data-responsive_ratio=\"detect\" style=\" width: 100%; height: 300px;\"><div class=\"dzsvg-feed dzsvg-feed--extra-html-before-right-controls\"><div class=\"dzsvg-player-button quality-selector show-only-when-multiple-qualities\">{{svg_quality_icon}}<div class=\"dzsvg-tooltip\">{{quality-options}}<\/div><\/div><\/div><div class=\"extra-controls\"><\/div><div hidden class=\"feed-menu-number\" aria-hidden=\"true\">1<\/div>\n<div hidden class=\"feed-menu-title\" aria-hidden=\"true\"><\/div><div hidden class=\"feed-menu-image\" aria-hidden=\"true\">http:\/\/i3.ytimg.com\/vi\/f3l8TtFGIk8\/hqdefault.jpg<\/div><div hidden class=\"feed-menu-desc\" aria-hidden=\"true\"><\/div><\/div>[vc_empty_space height=&#8221;28px&#8221;][\/vc_column_inner][\/vc_row_inner]<div class='cws-textmodule-663c3a27b2f98 cws-textmodule'><div class='cws-textmodule-content-wrapper'><p>You already set up your ads on social media or elsewhere. It\u2019s time to decide where the customer shall go and what will be his or her experience after that wanted click. Where the customers will place that order, make their reservation, book a meeting, or do other actions? The first thought is to your business website. What if you do not have a website or want to test different calls to action?\u00a0 The solution is to use a landing page for a higher conversion rate, upselling, and cross-selling. A landing page is a single web page with a CTA (call to action) created and used to support a specific campaign or offer. Marketers use landing pages now for years for special offers and discounts, new products and services campaigns, answers to customers&#8217; questions, to test various concepts, and for other purposes. When a chatbot takes place on such page, it\u2019s called a <strong>conversational landing page<\/strong>, which, according to marketing experts, converts 3 to 4 times better than a landing page without such conversation tool.<\/p>\n<p>A landing page with a chatbot that also has conversational AI offers many benefits. When a customer is directed to this page, they are not alone there with your call to action and their questions. There is someone who welcomes them and is ready to talk to them at any time of the day, guide them and engage them 24\/7. Whenever customers click on an ad or organic post that directs to the page to take a certain action, the chatbot is there to drive them faster through the marketing and sales funnels you designed for them, to continue their customer journey and provide a better interactive experience. <a class=\"purple\" href=\"https:\/\/umni.bg\/en\/blog\/the-complete-guide-to-preparing-for-an-ai-chatbot-project\/\" target=\"_blank\" rel=\"noopener\">Plan for the chatbot<\/a> to answer the customers&#8217; questions related to the topic of the landing page, meet their needs, and to guide them to the right solutions.<\/p>\n<p>A landing page with a chatbot can also be used for <strong>A\/B testing with targeted buyer personas<\/strong> for new products and services. Change colors, CTA buttons, images, different chatbot menus, and messages. Customers are directed to two different pages, or to the same page after the changes were made, to chat with two different chatbots that encourage them to do a certain action and see which of them is liked more and reached the end-goal faster and easier for your customers. Keep adjusting the page and the chatbot on it based on collected customer feedback until you reach the desired outcome. This is a good practice when the business wants to provide the best product or service and first test it for customers&#8217; feedback and experience. In the end, your business will have also the perfect chatbot that can be located on your website permanently.<\/p>\n<p>A landing page with a chatbot can also be used for <strong>events like conferences, seminars, weddings, proms, openings of new shops, book announcements,<\/strong> and many other occasions. If you or your company organizes an event, you can create an event landing page with a chatbot with or without conversational AI to provide all guests with information about the purpose of the event, location, date and time, and other FAQs. You can share a <strong>link or QR code<\/strong> to the page or to a particular chatbot element such as a registration form to popularize it to potential customers, gather registrations with the convenience of 1 click or scan for the participants, and increase interest in the event. This way the handling of all questions and inquiries will be taken by the chatbot and will free more time for the actual planning and organizing of the event.<\/p>\n<p>Umni created its own landing page with an AI chatbot &#8211; <a class=\"purple\" href=\"https:\/\/umni.chatbot.guru\/en\" target=\"_blank\" rel=\"noopener\">a chatbot Guru<\/a> <strong>that talks about chatbots<\/strong> (by the way, we haven\u2019t seen such somewhere else). You can sneak peek at some of the functionalities shown in this video that lead into benefits. You can see how the chatbot greets customers when they say \u201cHello\u201d. Small talk with the chatbot helps customers see it in a more humanlike way and not as a robot. You can train the conversational AI to answer questions about your business, what it does, what services and products it provides, and redirect customers to fill out forms for more information or a specific request. Instant responses and assistance ensure your business won\u2019t miss the opportunity for a conversion. Finally, but still important is when a customer wants to contact your business, he or she does not need to go to another web page of your site \u2013 both the information, the answers, and all type of forms you need are in the chatbot. It will suggest a contact form to fill out right away, then encourage the user to subscribe to a newsletter to start his or her journey in learning something new from your business.<\/p>\n<p>Your customers and employees will appreciate such a conversational landing page that starts working right away in favor of them and your business. Do not hesitate to contact Umni today to have your own landing page with a chatbot with conversational AI tomorrow!<\/p>\n<\/div><\/div>[vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>You already set up your ads on social media or elsewhere. It\u2019s time to decide where the customer shall go and what will be his or her experience after that wanted click. Where the customers will place that order, make their reservation, book a meeting, or do other actions? The first thought is to your business website. What if you do not have a website or want to test different calls to action?  The solution is to use a landing page for a higher conversion rate, upselling, and cross-selling.<\/p>\n","protected":false},"author":4,"featured_media":17417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"wf_post_folders":[259,297],"_links":{"self":[{"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/posts\/17408"}],"collection":[{"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/comments?post=17408"}],"version-history":[{"count":9,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/posts\/17408\/revisions"}],"predecessor-version":[{"id":19572,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/posts\/17408\/revisions\/19572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/media\/17417"}],"wp:attachment":[{"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/media?parent=17408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/categories?post=17408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/tags?post=17408"},{"taxonomy":"wf_post_folders","embeddable":true,"href":"https:\/\/umni.bg\/en\/wp-json\/wp\/v2\/wf_post_folders?post=17408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}