{"id":17896,"date":"2022-07-22T08:30:33","date_gmt":"2022-07-22T08:30:33","guid":{"rendered":"https:\/\/umni.bg\/?p=17896"},"modified":"2023-04-06T13:58:40","modified_gmt":"2023-04-06T13:58:40","slug":"how-to-do-a-marketing-campaign-with-an-ai-chatbot","status":"publish","type":"post","link":"https:\/\/umni.bg\/en\/blog\/how-to-do-a-marketing-campaign-with-an-ai-chatbot\/","title":{"rendered":"How to Do a Marketing Campaign with an AI Chatbot"},"content":{"rendered":"
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\"\"Are you looking for a solution to step up your marketing game? Well, you’re lucky! Using an AI chatbot for your marketing campaigns can help you connect with your customers on a deeper level and create a more personalized experience.<\/p>\n

Chatbots are already used by 55%<\/a> of businesses to generate higher-quality leads and meet their marketing and sales goals. According to another report, 38%<\/a> of consumers think brands should use chatbots for deals, coupons, and promotions too for a more valuable marketing campaign. Companies always look for different and more interesting ways to do their next marketing campaign than the previous one to engage customers. There are many methods to reach the target audience but using an AI chatbot in the marketing campaign will drive businesses to the next level of advertising and compete with other companies which do not use such technology \u2013 using conversational AI. You know that AI chatbots are not only for automation of routine tasks, means to improve customer service and support and be there for the customers 24\/7, but they also provide an excellent marketing opportunity for businesses looking to reach new customers and engage the existing ones in a more interactive manner.<\/p>\n

In the next \u0430 few paragraphs, we will show you why it is important to use an AI chatbot for your next marketing campaign, how to launch one and the steps to follow, also how to use gamification in chatbots for marketing purposes, so keep reading to not miss the opportunity for growth.<\/p>\n

Why Use an AI Chatbot for Your Marketing Campaign?<\/h3>\n

AI chatbots can help you automate your marketing tasks and save your time and resources. They can help you keep track of your customers’ needs and preferences, and they can help you target your marketing messages more effectively. Additionally, chatbots can automatically gather first and zero-party data about your customers that you can use to improve your next marketing campaigns. On top of these general benefits, we shall highlight that technically customers can be sent to a precise chatbot element (information card or a form, or an entire funnel built-in the chatbot) literally from anywhere online and offline, with 1 click or scan, which gives tremendous flexibility and open the gates for creativity in planning campaigns.<\/p>\n

According to the 2020 State of Conversational Marketing Report (Drift), 41.3% <\/strong>of consumers use conversational marketing tools for purchases \u2013 up from 17.1% since 2019. The trends are here to stay and all the forecasts for the chatbot market’s further growth and development are confirming it.<\/p>\n

How to Launch a Marketing Campaign with an AI Chatbot<\/h3>\n

\"\"Launching a new marketing campaign can be more exciting than ever with the help of an AI chatbot. To do a marketing campaign with an AI chatbot, you will first need to determine your target audience and what you hope to achieve with the campaign.<\/p>\n

Once you have a clear understanding of your goals, you’ll need to create a plan for your marketing campaign with your AI chatbot. This plan should include what kind of messages you want to use, what kind of offers you’ll be promoting, and how you’ll be driving traffic to your chatbot and your website.<\/p>\n

You will need afterward to create the content that is both required by your plan and interesting to your target audience. This content can be in the form of social media posts or ads, content inside your AI chatbot, emails, QR codes, printed collateral, or anything else needed to support your campaign online and offline.<\/p>\n

When you are ready with the planning and the content, it\u2019s time for execution so keep in mind to mark all main points to not miss any important information that should be included in the campaign.<\/p>\n

Here are a few tips to get you started properly:<\/strong><\/p>\n

1. Define your goals. <\/strong><\/p>\n

What are you hoping to achieve with your campaign? More website visitors? More leads? More sales? More engagement? Be as specific as possible so you can easily track progress. How the chatbot will help you achieve your goals, what role it will play, and where in the funnel it will assist you and the customers?<\/p>\n

2. Decide on your target audience.<\/strong><\/p>\n

Who do you want to reach with your campaign? Knowing your target audience will help you determine what type of content to include in your chatbot. Do you know if your target audience is familiar with an AI chatbot and how to use it? Do you know what they love using chatbots for, to use this trend in your favor? The chatbot usage shall feel natural and comfortable to your business and its customers.<\/p>\n

3. Choose the right metrics. <\/strong><\/p>\n

Once you know your goals, you need to choose the metrics that will best help you measure progress. For example, if you’re hoping to increase website visitors, you’ll want to track things like unique visitors, page views, time on site, and others. Or, you may want to track the number of forms filled by the customers in the chatbot, traffic to the chatbot, the number of time users has seen a promotion card in the chatbot or other.<\/p>\n

4. Develop a persona for your chatbot.<\/strong><\/p>\n

Your chatbot should have a personality that reflects your brand. This will help create a deeper and more memorable connection with your target audience. You can learn more on this topic in our Complete Guide to Preparing for an AI Chatbot Project<\/a>.<\/p>\n

5. Create engaging content.<\/strong><\/p>\n

Your chatbot’s content should be engaging and informative. It should also be relevant to your target audience and meet their and your company’s needs. It shall be in the same style (all the way to the emojis used) as the company content in social media, emails, and other communication channels to support the branding.<\/p>\n

6. Test your chatbot before launching and set up tracking<\/strong><\/p>\n

Make sure to test your chatbot and the created sales and marketing funnel in it before the launch of the campaign. This will help ensure that all elements are functioning properly, the steps are designed to refer to each other smoothly and are optimized, and to make sure your target audience will enjoy their journey.<\/p>\n

7. Launch your marketing campaign with your AI chatbot, monitor its performance, and analyze the results<\/strong><\/p>\n

Once you launch your campaign with your AI chatbot, be sure to monitor the performance. The AI chatbot dashboard will provide you with valuable information about your customers’ behavior in the chatbot. This will help you see how it is doing and make changes if necessary. Are you meeting your goals? If not, what can you change to improve your results? For sure, your business will distinguish itself from others so be creative and keep going in that direction.<\/p>\n

The Power of Marketing with Gamification via Website AI Chatbot<\/h3>\n

\"\"In a world where marketing is becoming increasingly competitive, it’s important also to find new and innovative solutions to reach your target audience. Gamification is one such opportunity.<\/p>\n

What is Gamification?<\/strong><\/p>\n

Gamification is the use of game-like elements in non-game contexts. In other words, it is the process of taking an application or a game and integrating it with technologies, products, and services or other, such as chatbots, software platforms, etc. When it comes to marketing, gamification can be used to motivate participation, increase customer loyalty, engagement, and conversions.<\/p>\n

How Can Gamification in a Chatbot be Used in Marketing?<\/strong><\/p>\n

There are many cases gamification in AI chatbot can be used in marketing. Here are a few ideas:<\/p>\n

1. Use gamification to increase customer loyalty with an AI chatbot<\/strong><\/p>\n

Customer loyalty is essential for any business. Gamification can be used to increase customer loyalty by rewarding customers. For example, once you have an avatar for your AI chatbot, you can create different emotions and .gif with it and use the avatar\u2019s emotions in marketing campaigns to show customers something exciting and new. Make customers want to chat with the AI chatbot to get something for free or in exchange for an email. Give feedback, win a competition to get a promo code, special offers, and gifts. By doing this you will help customers to become more loyal to your brand with always on demand AI chatbot that will assist them 24\/7 and give them special offers to want to buy more of your products and services.<\/p>\n

2. Use gamification to increase engagement with an AI chatbot<\/strong><\/p>\n

Engagement is key to any successful marketing campaign. Gamification can be used to increase engagement by making your marketing campaign more interactive and fun. For example, create games in the chatbot that in return for completing them customers will receive promo codes, gift cards, or others. One such game is Treasure Hunt for customers to collect letters or other clues that can be accessed with links on social media posts or by scanning a QR code on the products packages that direct them to the chatbot. Customers must make a word with the gathered letters, or collect a full set of clues, symbols, or else, and register in a form in the chatbot to win their prize.<\/p>\n

3. Use gamification to increase conversions with an AI chatbot<\/strong><\/p>\n

Conversions are the ultimate goal of any marketing campaign. Gamification can be used to increase conversions by offering rewards for taking desired actions within the chatbot. For example, you could offer a discount for signing up for your company e-newsletter or making a purchase through the AI chatbot which will be accessed via direct links or QR codes shared online and offline.<\/p>\n

4. Use gamification to collect data with an AI chatbot<\/strong><\/p>\n

Data is essential for any successful marketing campaign. Gamification can be used to collect data by offering rewards for completing surveys, quizzes, questionnaires, or providing personal information through the forms in the AI chatbot. Customer shall provide their personal emails, mobile phones, or others to receive something in return in the AI chatbot. By using lead magnets in the chatbot, you will be able to collect customer data and use it for future marketing campaigns and special offers. This data can be also used for better targeting your potential customers and creating more personalized email campaigns to reach them afterward.<\/p>\n

5. Use gamification to take your marketing campaign to the next level with an AI chatbot<\/strong><\/p>\n

Links and QR codes to hidden information inside the AI chatbot can be used in more fun ways like QR codes on food packages leading to recipes on what to cook with this product or competition to submit a recipe, or what goes with your products \u2013 tips on suitable to your products occasions, how to use them in a combination with other products or something else. You could also offer discounts for customers\u2019 referrals through a direct link registration in a form in the AI chatbot. So, take your marketing campaign with your AI chatbot to the next level by being creative and you will see the results, we bet they will be higher than before.<\/p>\n

If you’re looking for a solution to take your marketing to the next level, gamification is worth considering. By adding fun and interactive elements, you can keep users coming back for more while also collecting valuable data or feedback. When a customer engages with a gamified chatbot, they are more likely to use their prize during their shopping because they will feel like they earned their prize.<\/p>\n

How Some of Our Clients Have Used Their AI chatbot in Their Marketing Campaigns<\/h3>\n

How our clients did it and celebrated awesome results? One example is the 5-star hotel Casa di Fiore Spa and Medical <\/strong>which marketed both their hotel’s initial opening and their AI chatbot launch with posts on social media and ads. They even participated in a competition for the best digital projects of ‘2021 as an example of a successful implementation of an AI chatbot. By doing this the hotel promoted its services which the AI chatbot was part of a digital hotel assistant. Casa di Fiore made also a special avatar and a video advert for its AI chatbot, called Miss Fiore, which you can see below. The hotel uses the AI chatbot with different emojis of the avatar, to show the rooms and the other facilities to popularize it and attract guests. This was a 2-in-1 win \u2013 a promotion of the opening of the hotel with the promotion of the hotel AI chatbot<\/a>, which was made on the Umni platform, to increase guests\u2019 interest in both. to help them make a reservation \u2013 a new opportunity to drive higher conversions.<\/p>\n<\/div><\/div>[vc_empty_space height=”24px”]

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