{"id":19325,"date":"2023-02-21T08:31:30","date_gmt":"2023-02-21T08:31:30","guid":{"rendered":"https:\/\/umni.bg\/?p=19325"},"modified":"2023-02-21T08:32:47","modified_gmt":"2023-02-21T08:32:47","slug":"how-to-improve-your-customer-experience-with-ai-chatbot","status":"publish","type":"post","link":"https:\/\/umni.bg\/en\/blog\/how-to-improve-your-customer-experience-with-ai-chatbot\/","title":{"rendered":"How to Improve Your Customer Experience with AI Chatbot"},"content":{"rendered":"
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\"\"As a business owner, you want to make sure your customers are getting the best possible experience when they interact with your brand. With the ever-growing competition in the market, it is important that customers have an enjoyable and helpful journey to choose one company over its competition. In today\u2019s world, customer experience has become a major factor in determining the success of a business. Everyone wants to provide an exceptional experience for their customers and make sure that they come back for repeat business. This means ensuring they have a pleasant, efficient, and effective experience when they interact with your products or services. To make sure your customers have the best experience possible, you can incorporate a variety of strategies, including AI chatbots. So, are you ready to increase customer satisfaction, loyalty, and engagement? You can supercharge your customers’ experience with simple tactics that go a long way. In this article, we will explore the best strategies to make customers feel valued.<\/p>\n

What strategies did businesses increase their investment into for the last year?<\/strong><\/p>\n

\"\"Some 71%<\/strong> of customer experience decision-makers worldwide say that a broken customer service experience damages a company\u2019s ability to generate revenues<\/strong> but less than half (48%) of US executives planned to invest in it last year, according to the August 2022 PwC survey. What does it mean? Businesses understand that customer experience is crucial for brand success but plan to invest more in digital transformation (53%), IT (52%), and cybersecurity and privacy (49%). Customer experience is connected to every element of the brand strategy and digital transformation is one of the key directions for improving it by providing more digital instruments \u2013 for communication, sales, marketing, data collection, data privacy, and others. Customers tend to prefer brands that provide more digitalized ways of online communication \u2013 a trend that increased even more after the pandemic. It also helps keep customers longer and makes them more loyal therefore should be part of the mainstream of the business. It is not surprising that 40% of the company plan to invest in innovations and 38% plan to focus on marketing, communications, and sales.<\/p>\n

There are plenty of technologies that come to mind when thinking of the above directions of development companies’ plans for 2023. When looking for a solution that would cover most of them yet is fast to implement, easy to work with, flexible, and affordable to the company budget, the AI chatbot is popping up in the first position. It is not a coincidence that in April\u201922 CBInsights shared that the AI chatbot is the Number 1 solution chosen by the leaders of various industries<\/strong>. \u00a0The reason is that while the conversational AI module in the chatbot allows for keeping the conversation, recognizing customer questions, and responding to them instantly, the other functionalities of the chatbot allow the business to use it actively in sales<\/a> and marketing campaigns<\/a> online and offline, to collect customer behavior data (replacing the cookies), taking inquiries, reservations and automating other routine tasks, entertaining customers and more.<\/p>\n

What should be the leading priorities of marketers worldwide to improve customer experience in 2023?<\/strong><\/p>\n

\"\"<\/strong><\/p>\n

As you can see on the graphic, 43% of people responded that creating and prioritizing a strategy is the way to improve customer experience. But what these s<\/p>\n

trategies could be? One of the ways that are proven to improve CX is interacting with customers in a more innovative and engaging way along with a more personalized experience at any time of the day. That can be solved with a digital assistant on your side (site) – an AI chatbot that could take the responsibility to take care of customers at midnight, at 3 am without any need for breaks or sleep or whenever customers want to communicate with your brand without your employees\u2019 interference.<\/p>\n

How the AI chatbot is assisting the leading priorities of the marketers and helping them to improve CX?<\/strong><\/p>\n