{"id":19501,"date":"2023-03-28T12:05:36","date_gmt":"2023-03-28T12:05:36","guid":{"rendered":"https:\/\/umni.bg\/?p=19501"},"modified":"2023-03-28T12:05:36","modified_gmt":"2023-03-28T12:05:36","slug":"identifying-pockets-of-opportunities-for-ai-chatbots-15-questions-to-ask-yourself-as-a-business-owner-in-2023","status":"publish","type":"post","link":"https:\/\/umni.bg\/en\/blog\/identifying-pockets-of-opportunities-for-ai-chatbots-15-questions-to-ask-yourself-as-a-business-owner-in-2023\/","title":{"rendered":"Identifying Pockets of Opportunities for AI Chatbots: 15 Questions to Ask Yourself as a Business Owner in 2023"},"content":{"rendered":"
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\"\"The expectation of a more straightforward post-pandemic world has been held worldwide, yet it is becoming increasingly evident that we are going to experience a time of rapid transformation, political and media divisions, disturbed supply lines, inflation, debt, and international tension. This isn’t the end to the pandemic that most people expected, however, this is what numerous models foresaw. As businesses continue to shift their strategies to fit these transformations, customer engagement and online communication have become more important than ever. In recent years, AI chatbots have emerged as a powerful tool for brands looking to enhance their online presence and improve customer experiences.<\/p>\n

A recent report by Trend Hunter (2023 Trend Report by Trend Hunter<\/a>) has highlighted the consumer insights and trends by industries and we are going to use it to identify pockets of opportunities for AI chatbots \u2013 our expertise. The capabilities of AI chatbots in easing brand online communication with customers, and their potential to transform the way businesses interact with their audience. In this blog post, we will explore the key findings of the report and delve into the ways in which AI chatbots are shaping the future of customer engagement. 1<\/strong>5<\/strong> questions to ask yourself as a business owner and suggested answers with facts from us:<\/strong><\/p>\n

How could your brand make its customers’ lives easier?<\/strong><\/p>\n

This is a question with not one answer, but we are going to give you the most effective one. One way of easing your customers\u2019 lives is providing a digital contactless solution for self-service so customers communicate with your brand at any time of the day whenever they are. You won\u2019t need to make them wait for your answer or make them come to your offline property (office, store, or other) just to ask a question. They would go on your website and receive their answers from the digital AI assistant that never sleeps and waits to assist 24\/7 \u2013 the AI chatbot on your site.<\/p>\n

By providing an easy-to-use online 2-way communication tool to engage customers around the clock, for sure you will make them stay longer, engage longer and become more likely loyal customers. Isn\u2019t that a successful way to make your customers’ lives easier? They would always have answers to their questions related to your products and services, while you and your employees take care of the more complex tasks \u2013 your next marketing campaign, products releasement and etc. Maybe you can start your marketing campaign<\/a> including your AI chatbot \u2013 there are many ways to use it to improve the marketing and sales of your brand along with customer service and support.<\/p>\n

How could your brand better prioritize its customers’ privacy?<\/strong><\/p>\n

\"\"As consumers and governments turn their attention to online privacy issues like data-sharing with companies, browsers, and browser extensions are popping up that help ensure consumers’ data stays private \u2013 a trend by the mentioned report we are quoting. How to manage such trends?\u00a0 With the upcoming third-party cookieless world in the next year, companies must prioritize strategies that include first and zero-party customer data collection<\/a> to stay competitive in the marketing and sales processes. Such a first and zero-party strategy is implementing an AI chatbot on the business site that collects such customer data and is following privacy restrictions.<\/p>\n

An AI chatbot on the brand\u2019 site is automatically collecting first-party data such as visitors’ searches and questions, what time of the day, etc, and zero-party data \u2013 willingly provided information to stay in the privacy strategies curve.<\/p>\n

Follow these tips to prioritize your customers’ privacy:<\/strong><\/p>\n