This is an article about the entrepreneurs above 40 who break the stereotypes common for the startup community in Bulgaria and around the world. The reporter Maya Tsaneva from Economics+ magazine addressed this interesting subject – the entrepreneurs above 40, and invited Umni and our CEO Elitza Stoilova as one of the characters of her article. The conversation involved various topic such as how difficult is to start business, what it takes and what it gives back, what is the difference between beginning business at the age of 20 and 40 and what challenges are facing the newbie entrepreneurs.