Our mission
Making the use of conversational AI for customer service and support simple and affordable to enable businesses to automate customer communication on their own through creating AI digital assistants for their needs without technical knowledge and skills.

Our Story
Since 2018, Umni helps businesses save thousands of staff hours by automating communication with clients and reducing the routine.
Graduating from Navy SEAL for Startups
Umni team graduated from one of the largest and most challenging startup accelerators in Silicon Valley, The Founder Institute, as a chatbot agency with a focus on hospitality.
First investment in Umni
We were noticed! Canadian VC, Loyal VC trusted Umni and the vision we had and made its first investment in our team.
1st city AI chatbot in Bulgaria
Umni created Plovdiv City Concierge – the first AI city chatbot concierge in Bulgaria, for tourists of Plovdiv as the European Capital of Culture. The Pilot project later was nominated among the top 5 innovations in tourism in the Innovation Category at the Annual Awards of the Ministry of Tourism of Bulgaria.
Angel on Board
Umni team mentor turned angel investor falling in love with what we do, why we do it, how we do it, and our plans. Welcome on Board!
From chatbot agency to platform
When our customers need a tool, we create it. So, we pivoted! Building Umni no-code platform to allow businesses to collect and converts customer questions into industry-specific trained conversational AI to help them automate their communication and speed up pandemic crisis recovery.
Introducing self-training of AI
Key modules and features created allow self-training of AI by the businesses and creating AI digital assistants without technical knowledge and skills. Automating communication through conversational AI is now as easy as 1-2-3!
Need a landing page for your assistant?
No problem, you can have it created on our platform. 2-in-1 for business convenience: a webpage with a widget for the AI chatbot made in a few simple steps. Managed all from Umni platform.
Investors did it again!
Our Investors – Loyal VC and Bulgarian angel, supported our team for 2nd time, to help Umni speed up team and tech development and boost sales & marketing
Finalist in the 1st Bloomberg TV startup competition
Umni was among the finalists of the Bloomberg TV Bulgaria Competition, The Daring
Awards
Best Software for Hotels and Restaurants 2019
Innovations in Tourism 2018
Top 5 innovative tourism projects
Winner award in the global UNWTO Startup Competition for Digital Solutions for Island Destinations: Innovation and Digitalization for Island Destinations 2023
2nd place in the Pitch2Pitch startup competition 2023
Recognition
- In November 2019, Umni was included in the Founder Institute Select Portfolio – an elite collection of the top 2% of companies that graduated from this accelerator with the greatest potential for rapid growth and turning into a sustainable, global business.
- In early 2022, the Founder Institute included Umni in its list of the 50 fastest-growing companies in Europe, the Middle East, and Africa (EMEA), as well as the list of the 50 fastest-growing companies on the accelerator with a female co-founder.
- 2022, Umni with recognition from Vestbee: our CEO, Elitza Stoilova, was named on the list of Top 25 women from Bulgaria who contribute to the development of the VC & Startup ecosystem in Central and Eastern Europe.
- 2023 The Recursive Award – Most Inspiring Women in AI, our CEO, Elitza Stoilova included in the voting competition that aims to recognize and celebrate the numerous talented women in the CEE region (Bulgaria, Croatia, Greece, North Macedonia, Romania) who are making significant contributions to the development of AI.