Our mission

Making the use of conversational AI for customer service and support simple and affordable to enable businesses to automate customer communication on their own through creating AI digital assistants for their needs without technical knowledge and skills.

Our Story

Since 2018, Umni helps businesses save thousands of staff hours by automating communication with clients and reducing the routine.


Best Software for Hotels and Restaurants 2019
3rd International Conference Smartourism.bg (2019)
Innovations in Tourism 2018
BATI 2018 (Balkan Awards in the Tourism Industry)
Top 5 innovative tourism projects
Umni City Concierge - Innovation category, Annual Awards of the Ministry of Tourism of Bulgaria (2019)
Winner award in the global UNWTO Startup Competition for Digital Solutions for Island Destinations: Innovation and Digitalization for Island Destinations 2023
The island AI Concierge chatbot will be supported by a local team on the Umni platform to help create personalized experiences for tourists that support local culture, traditions, and local businesses, thus creating new opportunities for local community development.
2nd place in the Pitch2Pitch startup competition 2023
Umni won 2nd place in the monthly competition organized by Networking Premium Coworking Spaces with the support of Founder Institute


  • In November 2019, Umni was included in the Founder Institute Select Portfolio – an elite collection of the top 2% of companies that graduated from this accelerator with the greatest potential for rapid growth and turning into a sustainable, global business.


  • In early 2022, the Founder Institute included Umni in its list of the 50 fastest-growing companies in Europe, the Middle East, and Africa (EMEA), as well as the list of the 50 fastest-growing companies on the accelerator with a female co-founder.


  • 2022, Umni with recognition from Vestbee: our CEO, Elitza Stoilova, was named on the list of Top 25 women from Bulgaria who contribute to the development of the VC & Startup ecosystem in Central and Eastern Europe.


  • 2023 The Recursive Award – Most Inspiring Women in AI, our CEO, Elitza Stoilova included in the voting competition that aims to recognize and celebrate the numerous talented women in the CEE region (Bulgaria, Croatia, Greece, North Macedonia, Romania) who are making significant contributions to the development of AI.
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