Chatbots are a powerful tool used by businesses, regardless of industry or size, to automate and improve customer service, marketing, and sales. They are changing the way businesses interact with customers, partners, and employees, and are becoming more flexible and sophisticated in use. One of the key features of chatbots is the ability to direct customers in an interactive way to chatbot content from anywhere online and offline, and to answer questions instantly at any time of the day.
We share with you another functionality – this time for advanced users:
Link a button, text, or image on the site to a form or carousel in the chatbot
How about such situation: you’ve written a very interesting and useful article for your blog, and you want to direct customers to a CTA (call to action) in your chatbot to perform some action mentioned in the post via a word, button, or image – for example, to fill out a signup form or see a carousel with additional resources to the article, or download an e-book? Without leaving your publication’s page? It’s possible!
Forms can be for registration, downloading helpful materials, booking, or keeping an appointment, and customers won’t have to leave the web page to do it. The carousel of cards could be for your top 5 products or services with direct links to purchase in the chatbot, or top 10 blog posts to read more about, helpful content, and steps with instructions for doing something, In other words, what you plan to use to upgrade the website experience can be put into the chatbot in a more innovative and interactive way. Once sent to the chatbot in this way, customers are introduced to it as a digital assistant, available 24/7/365, who can answer a variety of queries in one or more languages.
There are 3 ways to redirect customers to a specific location in the chatbot (form or carousel of cards or a single card) from a location on the site:
From button to form/carrousel:
In the video, you’ll see how this happens – clicking a button instantly opens a contact form in the chatbot to fill out so that customers can contact you directly through the chatbot without leaving the page they’re on. Buttons can also lead to a carousel of cards with interesting and useful content.
Text to carousel/form:
In the video, you will also see how a customer can be directed from text in a blog post to a card carousel in the chatbot to further learn about the benefits of a product or service. This helps deliver more personalized content – only those who clicked on that text will be directed to the information in the chatbot (form or card carousel), again without leaving the webpage.
Image to carousel/form:
Using an image to direct the chatbot to useful content or a form to fill out is also a more interactive way to provide valuable information. Customers click on an image that has a CTA, and the chatbot will instantly open that desired action the business wants them to do.
Creating direct links from buttons, text, and images on your website to a form or carousel in the chatbot is an effective way to engage customers and other chatbot users without unnecessary steps like going from page to page and providing them with valuable information or opportunities in a proactive and personalized way. The direct link itself is a short code that is generated by the Umni platform and inserted into the site code for the corresponding element to be linked to the chatbot.
Contact us for a demo to see in action how one of the mentioned features works, and to plan your chatbot project before your competitors.