Direct all potential and current customers where you want them to be with 1 click or scan. That’s what your AI chatbot can help you to do on your website. You can increase the website traffic, increase sales and conversions. All customers will be guided to one place but on a personalized to their search and needs a path, and this will be the precise one you wanted to direct them to – a specific chatbot content that opens on a specific webpage.
Via social media, messengers, SMS, and ads: When a business has many accounts on social media platforms and the customer asks questions in all of them, companies can redirect all of them by sharing a link or QR code to the business website to precise information in the chatbot, to fill a form or to ask their question in the chatbot so to not miss any lead opportunity. The direct links in a social media post, in an ad, messenger, and others, can lead the customer to more details about a product or service, an answer to a question, an inquiry or registration form to fill out, make a reservation, or sign-up to get something free (lead magnets) like a free trial, promo codes, e-book, free guides or else in the chatbot, and it will also open the chatbot on a chosen in advance website page. Extremely focused assistance, with 1 click or scan and from anywhere.
Via emails: When marketers send emails to potential customers, they can place links to the chatbot with specific actions – a sign-up form, a lead magnet – to download something, more information about a product or service, direct order, an answer to a question, and the chatbots will automatically gather data about customer behavior and sort all clicks and questions to help the marketing team later analyze it. With this analysis, marketers can create email sequence automation with more personalized offers to satisfy customers and fulfill their actual needs.
Offline: When a business organizes an event or other offline activity, it needs just a QR code with a link to the chatbot on a flier, banner, poster, business card, T-shirt, giveaway, product, or projected on a screen. 1 scan and the customers are using the chatbot for sign-up, for sharing their e-mail to get something, for finding information in the chatbot through text, images, links to VR or videos, for getting answers on the FAQs, and more. All of that and much more can be placed in the chatbot and saved as customer behavior data to analyze after the event.
Here is an example of a direct link placed in a post on the Facebook page of our client that leads the customer to a form in the chatbot to fill out. A customer is sent to make a direct room reservation for hotel complex Izgreva on their website at the precise place in the chatbot: an information card with room details and a button to book. This way the potential customers is just 1 click away from the direct sale to be made. It’s a very easy way to do it and very effective, don’t you agree? If you are still not sure, you can always learn more good practices on using AI chatbot to trust the technology entirely.