In a world where marketing is constantly evolving, it’s important to find new and innovative ways to reach your audience. And what better way to do that than with gamification? What gamification is? Gamification is the process of taking an application or a game and integrating it with technologies, products, and services or others, such as chatbots, software platforms, etc. to motivate participation, interest, engagement, and brand loyalty. By taking something that is not a game and including gaming into it, customer engagement will increase, and overall customer experience would improve which will lead to higher conversions and winning customers’ loyalty. With a website AI chatbot, you can take your gamification to the next level by creating a fun and interactive experience for your users that will keep them coming back for more. Best of all, you can do it all without spending a lot of money on advertising.
Gamification can take many forms, but a common approach is to use promo codes, discounts, and prizes accessible in the chatbot or with its assistance to encourage users to complete certain tasks or goals. This can be an opportunity to get people to interact with your chatbot on a deeper level, and it can also be used to collect data or feedback.
For example, you could offer promo codes or gifts for questions they answered correctly in forms you created with multiple choice answers in questionnaires, quizzes, and competitions made in the chatbot. You could create games such as Treasure Hunt for customers to collect letters or other clues that can be accessed with links on social media posts or by scanning a QR code on the product packages that direct them to the chatbot. Customers must make a word with the gathered letters, or collect a full set of clues, symbols, or else, and register in a form in the chatbot to win a prize – a discount for the next purchase, giveaway, or something else that will come into your mind. Links and QR codes to hidden information inside the chatbot can be used in other fun ways like QR codes on food packages leading to recipes on what to cook with this product or competition to submit a recipe.
The carousel with cards can be used as a form of gamification too. For example, you could encourage customers to choose one card option (via button) between two available cards which choice direct them to another set of cards to make a choice, and so on. In the end, customers receive an answer based on the choices they made – like an interactive quiz, for example, what people they are (cool, curious, creative, fearful, ambitious, etc.) or else, and the prize for going through such quiz could be a discount on the next order. You could also offer a discount to a customer and a free trial to his friend for providing a referral for him through a form in the chatbot accessed via a direct link or a QR code.
Here is an example of creating a game in the AI chatbot. For example, imagine such a summer family game: the parents with kids must collect hidden letters or words in the garden of a hotel, in a park, or other safe location, by scanning the QR codes they find using a fun treasure map – the chatbot will open a letter or a word for each scanned code. When all letters or words will be collected, the family will need to create a word or a sentence from them, then the parents will scan another QR code on the map to go back to the chatbot to sign-up in a form for a reward if their word or sentence is the correct one. Or they may need to ask the chatbot that sentence, and the AI module will verify it: if correct, it will trigger an answer with a form to register for the winner raffle, and if the sentence is wrong, the family would need to figure out what is the right one to continue.
One more tip – once you have an avatar for your AI chatbot, you can create different emotions and .gif with it and use the avatar’s emotions in marketing campaigns to show customers something exciting and new. Make customers want to chat with the AI chatbot to get something for free or in exchange for an email. Filling out a questionnaire, winning a competition to get a promo code, special offers, and gifts – these are all possible ideas within an AI chatbot.
Chatbots are a powerful tool for engagement, and gamification can be the solution to take advantage of that power. By adding fun and interactive elements, you can keep users coming back for more while also collecting valuable data or feedback. When a customer engages with a gamified chatbot, they are more likely to use their prize during their shopping because they will feel like they earned their discount.