![cropped-umni_icon_512[1]](https://umni.bg/wp-content/uploads/2021/08/cropped-umni_icon_5121_003200320_2447.png){kind=icon}
The Post-Pandemic Opportunity for AI Chatbots in the Hotels and Tourism Industry 2023-2025
Robot-concierge at the hotel lobby, voice assistants at “smart” hotel rooms, messenger-based chatbots of hotels, restaurants, leisure companies, and travel agencies – they were already common before Covid-19 at such global chains as Marriott, Hilton, Shangri-La Hotels & Resorts, Four Seasons Hotels & Resorts, Domino’s Pizza, Pizza Hut, TacoBell, Burger King and others. Covid-19 did not bring the need for automation, digitization, and robotization to the tourism industry. It only forced the adoption and sped up trends, behavior, habits, and technology usage that were already here in the past years.
The Hotel Website 2023: A Dust Collector or A Money Machine in A World Without Cookies?
The oldest operating hotel in the world according to Guinness World Records is 1300 years old – Nishiyama Onsen Keiunkan Hotel in Japan. The hotel has been owned by the same family for 52 generations. Many people, from famous samurai to celebrities and politicians, have visited the hotel from the year 705 until today. Although it is famous for its world record, history, healing hot springs, delicate luxury, and proximity to Mount Fuji, the hotel has a website. This sounds so natural, which hotel doesn’t have a website in the 21st century. Without a website, you do not exist for customers who today are digitally oriented beings that are obsessed with their phones.
Cookieless World and The Opportunity of Chatbots
The world is moving towards a cookie-less future. A cookieless world is an online world without any third-party cookies being used in it. A cookieless world would eliminate the widely used targeted advertising, tailored content, and tracking of users across multiple sites. Targeting, selling and buying – the whole advertising processes will be generally changed in the cookieless world, especially the targeted marketing campaigns and optimizations. There still be platforms for advertisers to target customers in new ways that comply with the laws, but they are still in the phase of testing. What the business could do immediately to prepare and adjust its sales and marketing strategies and operations is to focus on first party and zero-party data collection and to invest in tools that deliver it such as chatbots, email platforms and others.
Is Google’s AI chatbot intelligent?
This week’s top news in the world of AI chatbots is the scandal surrounding Google engineer Blake Lemoine, which was removed from his position in the company after he announced that the language model for dialog applications of the technology giant, LaMDA (conversational artificial intelligence), has become an intelligent creature with a level of intelligence of a 7- or 8-year-old child. LaMDA is a dialogue-trained model with 1.56 trillion words and 2.81 trillion sentences behind its training.
10 Benefits of Adding an AI Chatbot on Your Website
Are you considering implementing an AI chatbot on your business website? The website is the most important place of the business’s digital presence, and it is quite essential to be designed well with clear information and an easy-to-navigate interface. Implementing a chatbot with or without AI will upgrade your website so visitors will not only find out information more easily about the company, its products, and services but also get their questions always answered.
AI Chatbot With Its Own Landing Page
You already set up your ads on social media or elsewhere. It’s time to decide where the customer shall go and what will be his or her experience after that wanted click. Where the customers will place that order, make their reservation, book a meeting, or do other actions? The first thought is to your business website. What if you do not have a website or want to test different calls to action? The solution is to use a landing page for a higher conversion rate, upselling, and cross-selling.