The founder and CEO of Umni, Elitsa Stoilova was invited as a guest speaker at the Travel Massive Sofia Summer Meet Up & Panel Discussion event on August 22, 2019.

The event attracted travel bloggers, IT professionals in the travel industry, travel agents, startups and just travel lovers. The theme of the event focused on mobile applications and platforms in the travel industry.

Along with the latest data from statistics, global branding and trends, Elitsa gave details of how consumer behavior in the sector has changed.

Digitalization in tourism is present but also future, so she provided examples about what the business response is and how it is changing – through the use of chatbots, mobile applications and platforms so that the user can have maximum access to full and personalized information.

Travel Massive Sofia Summer Meet Up & Panel Discussion