30% of the customers use only the AI chatbot
Beauty Point is a small studio for beauty and aesthetic procedures with the ambition to become as digital as possible by automating the communication with new and repeater customers in all steps of making an appointment, a revision or cancellation, and finding an answer to a question.
*to get the full case study, please click on the download button.
Administrative tasks related to customer communication for appointments, revisions, cancellations, and frequently asked questions took too much valuable time from the small studio team, negatively affecting customer service.
An AI chatbot that assists the beauty salon customers with new appointments, revisions, and cancellations, booking promotions through integration with the salon reservation system, as well as answering frequently asked questions about the offered aesthetic procedures by using conversational AI.
In just a few months of introducing Beautko-bot to its customers, Beauty Point studio benefited by:
- 20% of new customers have made their first reservation through the bot
- The night chatting with the studio’ chatbot in the past 3 years had been over 35% (36% to 45% during the pandemic)
- 30% of customers use only the bot to book an appointment. The others have booked at their previous visit
- 100% of customers who want to take advantage of promotion make a reservation through the bot
- Every day there is at least 1 new reservation made through the bot
“I want a digital studio for beauty and aesthetic procedures. It was hard to find the right people to realize my idea. Umni are the people who managed to understand what I wanted and do it in the best way without “this can’t happen”, “it can’t be like that” and “it’s very difficult”. Our customers say that chatbot (Beautko) is very convenient and save them a lot of time”.
Owner of Beauty Point studio