At the invitation of ABTTA, the Umni team held a webinar for travel agents and tour operators on “AI Chatbot – an assistant on three fronts: marketing, reservations, customer support.”

Participants learned about current customer behavior changes caused by the pandemic, what a chatbot is and how it is used for marketing and sales, how adding conversational AI improves customer service, and why now is a good time to implement an AI chatbot.

Umni shared with the participants’ additional resources such as reports, researches, and other readings on the topic as well as some tips and good practices for using AI chatbot for business.