Are you aware of the secret content that could be created in your AI chatbot? What many businesses may not know is that business AI chatbots can have unlimited content that is not necessarily freely available to every person that enters the chatbot and could address the need only of a particular group of customers, partners, or else. Such secret content also can be used to engage with customers or partners in a more meaningful or fun way. It could be triggered by a question to provide valuable personalized information that could help improve your customer service and boost your website’s performance and overall user experience.
AI chatbots have become a must-have for many websites, providing the flexibility to be used with some surprisingly smart content hidden inside for a more personalized experience. In 2022, 9 out of 10 respondents agreed that conversational solutions are valuable for creating an all-around better experience for both customers and businesses, according to 2022 State of Conversations Report by Drift.
Offering an AI chatbot can turn out to be a boon for your businesses’ s brand image. People think of such brands to be tech-savvy (87.62%), customer-oriented (83.81%), and proactive (85.71%), according to GoodFirms research (Usage & Statistics for an Engaging Online Chatbot Design). Let’s take a look at what does it mean a secret content in an AI chatbot, how it could be used and how it could help make your business further grow.
To understand what is happening during conversations between an AI Chatbot and its users it is important to have an understanding of the need for secret content that lies beneath the surface of these conversations. The secret content is something in the chatbot that is not connected directly to visible menus and flows and affects what concrete user(s) (a person or a group) would receive in the chatbot for a personalized experience. It may include:
- important information – a card or entire carousel of cards with buttons for more details, links, and forms,
- a form to fill out,
- a conversational AI answer to a specific question followed by other chatbot elements (information section, a form, or other), or else,
and may be triggered/ presented to the user by:
- asking a certain question in the chatbot,
- clicking a shared link,
- scanning a QR code with a specific link.
The AI chatbot continuously collects conversational data and statistics about users’ behavior from user interactions. By keeping track of this first and zero-party customer data the company can provide customized information or actions to specific groups as well as provide more relevant answers, improve business products and services and create more targeted future marketing campaigns.
Ideas for Creating a Secret Content in Your AI Chatbot
Using the power of AI, businesses are now able to customize their content strategy so that it speaks directly to their customer’s needs. This allows them to create tailored experiences for target groups, making sure that they get the most out of what your business has to offer them. By adding secret content to your website AI chatbot, you can quickly drive more sales and conversions, and increase the overall engagement with your brand.
Forms. A secret content in your AI chatbot could be a custom form in the chatbot accessed by a link shared on social media, by e-mail, in messenger, or else, for the targeted users to fill out. A form also can come attached to an answer by the conversational AI module triggered by a question asked in the chatbot – which means it will be shown only to those that ask exactly that question. That can also happen as part of an email or social media campaign by sharing in it a trackable direct link that leads to the form in the chatbot opened on a concrete webpage or a landing page, also shown only to the targeted groups in the campaign. This could be a sign-up form for a competition or a webinar, a lead magnet – to download something after providing an e-mail or other valuable data, an inquiry form for a product or service, a questionnaire, direct order, participation in a game or giveaway for branded gifts, or else.
Information cards and sections. On the Umni platform, every information section (from a single card to a collection of cards – a carousel) can have its own link and QR code for direct access to it. Therefore, by sharing them anywhere online and offline where the targeted customers are, they can reach the information with 1 click or scan. It could be more information about a promotion, a product or service, special prices, or else that are designed to be seen only by the people who will have that link. This way, for example, in a B2C website AI chatbot the business can also have B2B information available for partners or B2B customers, even customized for every partner. Or the business could have assembling, troubleshooting, or other specialized section for its products, accessible through a QR code sticked or printed on the product itself, on the packaging, on a guaranty card, or else.
In addition, the chatbot will automatically gather data about customer behavior and sort all clicks and questions to help the business team later analyze it. With this analysis, marketers can create email sequence automation with more personalized offers to satisfy customers and fulfill their actual needs. A similar example of a campaign is with the chatbot of studio Beauty Point: when a customer books an appointment, he or she receives by email a special link that leads to the chatbot where the customer can find information about his/her procedure, date and time and change/cancel options. That way the beauty salon customers have fast and personalized access to information and actions about their schedule, all in one in the chatbot.
Another idea is when the business is releasing a new product or service, or for A/B testing purposes, to create a specific landing page for it and, for example, a way to buy it, use it, or to give feedback for it in the AI chatbot. The created specific direct link would open the landing page with the precise element in the chatbot. All that remains is to send the link to a targeted group of customers, then wait for their actions or reviews.
The key is understanding the data behind your customers’ interactions with your AI chatbot. By analyzing customer conversations within the bot, you can generate insights about what content will best connect with your specific target groups. You can then use this data-driven information to create future personalized experiences and curate relevant messages that will resonate with each target group as they interact with your site’s AI chatbot. Leveraging the secret content in an AI chatbot can help you build stronger connections between you and your customers while leading towards increasing sales numbers and overall ROI in terms of marketing operations used by brands.
QR code. One of our favorite practices is also sending a QR code via emails, posting it online, using it in social media campaigns, or placing it on products – for customer support, sales and marketing purposes, or for fun. It can be used for gamification – placing it randomly on products, but not all of them, and these people that found them, scan the QR code that will lead them into the chatbot to receive a special offer, a gift, or valuable information. The business can put such QR code on a flyer, banner, poster, business card, T-shirt, giveaway, or project it on a screen for a special event. 1 scan and the customers are using the chatbot for sign-up, for sharing their e-mail to get something, for finding information – all happening in the chatbot, through text, images, links to VR or videos, for getting answers on the FAQs, and more. All of that and much more can be placed in the chatbot and saved as customer behavior data to analyze after the event. By doing this, you would have a chance to increase your customers’ interactions.
By directing specified groups of potential and current customers where you want them to be with 1 click or scan, the business can increase website traffic, increase sales, and conversions. All customers will be guided to one place – the chatbot, but on a personalized journey – to their search and needs, and this will be the precise one you wanted to direct them to – a specific chatbot content that opens on a specific webpage.
Optimizing the communication: directing specific groups via social media, messengers, SMS, and ads to concrete content in the AI chatbot. When a business has many accounts on social media platforms and customers ask questions in all of them, companies can redirect all of them to the AI chatbot by sharing a special link or QR code to the precise information in the chatbot, to fill a form or to ask their question in the chatbot. The direct links in a social media post, in an ad, in messenger, and others, can lead the customer to more details about a product or service, an answer to a question, an inquiry or registration form to fill out, make a reservation, or sign-up to get something free (lead magnets) like a free trial, promo codes, e-book, free guides or else in the chatbot, and it will also open the chatbot on a chosen in the advance website page. Extremely focused assistance, with 1 click or scan from anywhere.
Here is one more example of a direct link placed in a post on the Facebook page of our client that leads the customer to a form in the chatbot to fill out. A customer is sent to make a direct room reservation for hotel complex Izgreva on their website at the precise place in the chatbot: an information card with room details and a button to book. This way the potential customers are just 1 click away from the direct sale to be made. It’s a very easy way to do it and very effective, don’t you agree? If you are still not sure, you can always learn more good practices for using an AI chatbot to trust the technology entirely.
Secret content in your AI chatbot could also be used for concrete business partners to share valuable information just for them by accessing it through a trackable direct link or a QR code sent by email or other ways. Thus, only these partners would have access to the content, no one else.
The Value of AI Chatbot and its Secret Content
AI chatbot is a powerful tool for businesses and organizations when deployed correctly. Such tool not only automate repetitive tasks but also offer unique opportunities to create tailored content that can be used to deliver truly human-like conversations. This content, when created in the context of the organization’s purpose and goals can offer tremendous value beyond basic automation capabilities.
Specifically, this content can act as a cornerstone for creating user trust and loyalty, provide customers and partners with helpful support and information about products or services, personalize customer experiences, increase engagement with website visitors, improve customer journey mapping and provide insightful data on customers’ preferences.
Overall, the potential value offered by AI chatbot secret content is immense for modern businesses wishing to succeed in a competitive market environment – a competitive environment that is largely powered by technology advancements such as conversational artificial intelligence.
In addition to having a conversation continue all day, every day, and in many languages, there also could be hidden content specified for certain target groups in the chatbot that would make it a more attractive option to communicate with the business. The secret content embedded in your AI chatbot could be used for improving the customer lifetime value and retention, for automated lead qualification assessments, and more. This content helps businesses improve the overall customer experience by providing valuable data and insights in real-time. By findings ways to use the AI chatbot functionalities to share secret content included in their AI chatbot, a company can unlock additional value when deploying their conversational AI solution for marketing and sales purposes.
The secret content in the AI chatbot on your site is an incredibly powerful and flexible tool. Businesses can leverage it to provide an improved customer experience, better customer service, and increased sales. 73% of customers expect companies to understand their unique needs and expectations and that’s why brands shall constantly think of many ways to provide the best customer experience and a more personalized one. One of the top marketing tactics currently in use with a higher growth rate according to the Salesforce’s State of Marketing, 8th Edition report is the creation of interactive content with a 37% increase from 2021 to this year.
An AI chatbot on your site, for sure is an interactive tool that engages users in real-time. Upgrading their experience with the creation of secret content dedicated to specific groups will bring the Wow-factor to their experience and help with the improvement of the two-way communication business-customer. So, make sure to take advantage of these powerful features to empower your customer service and sales, and marketing teams and start seeing the chatbot benefits for business today! Start growing now, just contact us for getting your account on our platform and test on your own the opportunities AI chatbots give!