We are pretty sure that you are familiar with the usage of forms and their pros and cons, but in the next few paragraphs, we will show you their power when used in a chatbot. Don’t you want to know how to upgrade your to become more competitive? Websites forms are used for a very long time, but when placed in a chatbot, they become more effective than ever. The reason is that a chatbot can provide every customer with a form specific to his/her needs and interest based on the customer’s journey in the chatbot or on the question asked. And a chatbot with conversational AI can redirect customers from answers to their questions to inquiry forms or others to continue their customer journey. For example, a customer asks about the availability of hotel rooms and the AI chatbot answers him and provides a form to directly make a reservation. Customers can fill out a form also to download a file, book a meeting, subscribe to a newsletter, inquire about a product or service, fill out a questionnaire, leave a message, or others.
Forms in a chatbot collect important customer first and zero party data that help marketing and sales teams to use it for business purposes such as collecting emails for email campaigns, for future special offers and promotions, and many other reasons that help the business to grow further. Chatbots are always online to help close marketing and sales funnels. So, forms must be planned in a chatbot – what the form purpose will be, what information will need to collect, where the collected data will be sent and where in the chatbot the form will be placed, what other chatbot elements it will be attached to. Forms can collect short texts and long ones, mobile numbers, emails, date, time, dropdown menus with choices, and more, so the business will have the needed customer data for fast customer service and support and further usage.
Here are some ideas on what forms can be created in a chatbot:
- Service reservation
- Event/webinar registration
- Product/Service Inquiry
- Leave a message
- Demo inquiry
- Discovery call booking
- Promotion-in-the-bot booking
- Voucher/Gift certificate order
- Leave a review
- Newsletter subscription
- Contact form for more information
- Schedule a personal meeting
- An email form to download a file
We have done entire series of posts like this one to make sure you are aware of the power of chatbot forms, other elements, and their benefits. We will continue to upgrade our chatbot platform and its functionalities to amaze you soon with more. So, keep your eyes on our blog post and Tips & Tricks section.