As the name suggests, the Main menu in a chatbot offers the user to choose from several options, presented as cards with images, texts, and buttons. The main menu is the most important information that you and your business want to give to customers – your products and services with direct links to access them, contact information and forms to fill out, locations, FAQs, important notifications, news, promotions, or other useful information. The information cards in it represent the main topics that you want customers to learn about and anything else that will be just 1 click or scroll away for users to access. All the information can be included in cards with images and texts with buttons with call-to-action to guide users to a specific action. A good practice is to use up to 7-10 cards to show the most important information because users would lose their patience to scroll further. The business itself chooses what to include in the main menu but must keep in mind that there are people that love to scroll and click, and those that prefer to chat. Don’t forget to plan the information to be provided in both ways – via conversational AI and via information cards with images, texts, and buttons.
Here is one example of a Main menu of one of our clients, the 5-star Casa di Fiore Medical & Spa Hotel, of their AI chatbot – Miss Fiore. The AI chatbot Main menu includes the types of rooms with more information and a button for booking form (or a link to the property reservation system), the restaurants and bars menus with a table reservation form, the spa features with more information in detail and the most important facilities (fitness, Wi-Fi, parking, swimming pools, etc.) that customers ask about when choosing a hotel to stay. Organizing the information this way helps hotel guests to know the most important things about their stay, inquire fast about service, or book directly a stay. Here is an example of a sales funnel in a chatbot in a menu with a carousel of cards and conversational AI – the business is 24/7 online to serve the potential and current guests of the hotel. It doesn’t matter what your business industry is, a chatbot with conversational AI can always help with the online presence to chat with customers, help and assist them, and free up the employees’ time for more complex tasks. Every business has its own main products and services that can be shown in the chatbot in its main menu so customers easily access it and won’t need to scroll all over the website to find something, they can just chat with the AI chatbot 24/7/365 and click on the information to receive instantly what they are searching for.