Conversational Chatbots – Business and Marketing Benefits

Conversational commerce is one of the fastest-growing and most popular trends in marketing and sales globally. From 2020 to 2025, a 590% growth is expected with 50% of sales in conversational commerce happening in chatbots.

Do you know what conversational commerce and conversational marketing are?

Georgi Malchev, host of the Xplore Marketing Podcast and one of the best marketers and digital marketing speakers in Bulgaria, and our CEO, Elitza Stoilova, an expert in the world of AI chatbots, talked about this and dozens of other topics, with the AI chatbot as the main character. Georgi is also a Managing Partner at Xplora.

Xplora Human Digital, one of the most successful digital marketing agencies in Bulgaria, launched this year its own podcast Xplore Marketing Podcast, in which experts from different areas of digital marketing reveal secrets, best practices, and trends. Elitza was invited to participate in the 48th episode of the podcast for a very dynamic and divergent conversation with Georgi on the topic “Conversational Chatbots – Business and Marketing Benefits” – about chatbots in marketing and in the life of the business and the team. She and Georgi also chatted about the urgent need for AI chatbots for various businesses and how they will benefit them, the importance of planning, implementing, and promoting an AI chatbot, and the best practices for using one.

Watch the full podcast episode (BG) to see what else they talked about to get some ideas for your business. Don’t miss it, we promise it will surprise you with lots of new information for you!