Chatbot trends in Digitalk research by Umni

Thanks to Digitalk for their research on the usage of AI chatbots in e-commerce and the opportunity given to our team to share our experience and vision on this topic. The publication is in Bulgarian and is part of a larger research on technologies and the future of e-commerce. Here is a sneak peek in English:

“According to Elitza Stoilova (CEO of Umni), there are several trends that underlie the entry of AI chatbot platforms in the e-commerce sector. “They are related to the development of the technology itself – the conversational AI, which is becoming more accessible. At the same time, bots are getting smarter, faster, and more accurate. Organizations have gone through the fashion stage and started to focus more purposefully on the use of AI chatbots as a business tool to achieve concrete results, including focusing on AI training, integrating the chatbot with other business systems, paying attention to customer behavior within the assistants themselves and adjusting. Chatbots today go from small projects for digital marketing to long-term and well-planned tools for sales, marketing, saving funds and resources and other business goals “, lists the co-founder of Umni.”