The hotel website 2023: а dust collector or a money machine in а world without cookies?
A January ’22 survey by the hotel’s platform Site Minder showed that the boom in direct hotel sales worldwide last year put the hotel’s website in the top 3 sources of hotel reservations and revenue for most of the markets covered by the survey.
If all roads lead to Rome, all-digital paths should lead to the hotel’s website – not only as a place for online sales, but also for collecting first- and zero-party customer data. What does the hotel need to do to turn its site into a money machine?
Elitza Stoilova, our CEO, was invited to write an article on the topic in BGTourism.bg and shared many ideas in response to this question, only one of which is the use of a hotel AI chatbot. You can read the full article from the link.
Link to the article here.