AI chatbot in tourism: best practices in Bulgaria

The first guest house in Bulgaria with a chatbot from 2018 is the “Herbal House” of the owners Mariela and Mihail. To this day, the chatbot helps them with serving foreign guests and providing information, because the hosts do not know foreign languages. Hotel complex “Izgreva” released the evening time of the manager talking on the phone – 41% of requests to the hotel occur after working hours and through the AI ​​chatbot of the hotel. The hotel has created a QR code with direct access to the chatbot on the keychains of the keys to the hotel rooms so that the chatbot is always at hand for guests. At the 5-star Casa di Fiore Medical & Spa, 24 hours a day on duty is Ms. Fiore, the hotel’s smart digital hostess, who has responded to more than 140,000 customer messages in just 3 months. And TEZ Tour, the largest Russian tour operator operating in Bulgaria and the Balkan region, saves staff up to 12 minutes of conversation per client by implementing a chatbot to accept requests and provide information.

“AI chatbot in tourism: good practices in Bulgaria” was the topic of Umni, with which our team took part in the 5th National Conference SMARTOURISM.BG under the patronage of the Ministry of Tourism in late April. Just to remind you that Umni was awarded as “Best software for hotels and restaurants for 2019” during the 3rd National Conference SMARTOURISM.BG.