The chatbot in service to beauty industry

What do brands like Sephora, L’Oréal, Madison Reed, Estee Lauder, and the Bulgarian studio Beauty Point have in common? All these beauty businesses use chatbots to communicate with their customers, sell services, book appointments, and many more.

As early as 2016, Sephora’s first chatbot increased customer orders for the brand in stores by 11%. The Beautko chatbot on the Umni platform helps Beauty Point to digitize the administrative tasks of customer service and the results are obvious: 20% of new customers make their first appointment through the chatbot and every day there is at least 1 new reservation made with the help of the bot.

This is just a small part of the story that the CEO of Umni, Elitza Stoilova, told nearly 30 owners and managers of clinics in the private aesthetic and health industry. The presentation of Umni was included in the program of the training seminar Aesthetic Business Academy. The topic of the 1-hour presentation was “What is a chatbot and how it can help your business”, the beauty academy was organized by Beauty Woman magazine with the support of the sociological agency “Direction”.