More happy customers, more direct sales! AI chatbots can serve customers no differently than humans!
In a few years now, the way how we engage with brands has really changed. People look for brands that offer easy online communication and self-service options for 24/7 support. On top of that, you know that your customers are the moving power of your business. Without them, you wouldn’t be in business at all. So, it’s important to do everything you can to make them happy and satisfied. As a business owner, you’re always looking for ways to improve the customer experience. Are you looking for such online solutions for your business? Well, one of the best ways to do that is to offer an AI chatbot on your website to help engage them more.
The AI chatbot can interpret and respond to customers’ inquiries 24/7/365 instantly without the need for business staff. It can provide a more natural and humanlike experience than traditional basic chatbots and can be used to handle a wider range of tasks at once. With the development and advancement in conversational AI, chatbots are getting even more intelligent and engaging than before. In addition to that, 69% of consumers prefer to use chatbots because they provide instant responses, according to Salesforce. So, if you’re looking for a way to boost customer engagement and loyalty, you might want to consider an AI chatbot on your side (site). Start taking better care of your customers!
Here are five reasons why your customers would love your AI chatbot along with your brand:
1. AI chatbot can provide a natural experience as a human being
All people when it comes to buying from a favorite or a new brand, want their experience to be memorable in a positive way. Customers do not want to have any bad experience with a brand and when they have struggled with a support agent or lack support, they probably won’t come back. That’s where AI chatbot could come to help. It is a software program that can mimic human conversation naturally according to business preferences and needs. Customers can feel like they are talking to a real person, not just a robot, and won’t make a difference when they are served well. Also, 77% of customers say chatbots will transform their expectations of companies in the next five years in a positive way, according to Salesforce. In addition, the AI chatbot can learn from customer interactions so the business tailors its responses accordingly based on customers’ true problems and needs. Then offer more personalized products and services based on customer interactions and searches. That’s why customers would feel more understood by the brand and become more loyal.
2. AI chatbot can handle a wider range of tasks for many users at once in many languages
Customers can get the information they need quickly and easily from an AI chatbot if the conversational AI is properly trained. They don’t have to wait on hold or in line to speak to a human customer service representative. This means that even if you have a large number of concurrent chats, each customer will still receive the same high level of service. Your AI chatbot can also save your customers’ time with faster issue resolution than customer service agents. They can answer in many languages for customers all over the world according to the business target audience and chatbot languages. Umni offers a platform for making chatbots in all these languages: Bulgarian, English, Russian, French, German, Italian and Spanish! The next version of our platform coming in the first quarter of 2023 would support over 50 languages with the possibility of automatic translation of 27 of them. You can ask us for a consultation at any time to start your chatbot journey.
One example of an AI chatbot that helps a lot with the business’s daily tasks is the one of studio Beauty Point which helps customers to book an appointment online or make a change in the already booked ones. 100% of customers who want to take an advantage of a promotion make their reservation only through the Beautko chatbot. According to the owner of the beauty salon, she doesn’t remember when the last time a customer was to not show up for an appointment – an unexpected and important added value of her beauty salon’ chatbot.
According to Salesforce, 69% of customers prefer to use chatbots because they deliver quick answers to simple questions instead of waiting for a support agent. Harvard Research concluded that it is 5 to 25 times more expensive to acquire a new customer than it is to keep an existing one. AI chatbots can provide a better customer experience by handling a large number of queries quickly and efficiently. They can also be programmed to be compliant with internal policies and procedures, ensuring that customer communication is standardized, and retention is increased in the long term. Customers love brands that take care of them and try to keep them for life!
3. AI chatbot is available 24/7/365/forever
You have customer service agents, but they need breaks to perform at their best. On the other hand, an AI chatbot never takes a coffee or other breaks and it is always available to help your customers, even if it’s 3 in the morning. You and your employees are sleeping then, right? AI chatbot also takes the weekend and holiday shifts while you and your employees are resting. Isn’t that comforting? This is a huge plus for people and businesses, as it can result in fewer support calls and happier customers. In addition, the AI chatbot and your employees can work better together for the best results – see how to create a balanced AI chatbot and employee strategy in our blog post.
Customers can get help from a chatbot any time of day or night instantly. This is convenient for customers who may not be able to reach a human customer service representative during normal business hours and do not need to wait for them or search for another alternative. During and after the pandemic, night chatting increased and continue to increase mostly because people used to search for information and buy products and services when they finished all daily tasks which is mostly after 18:00 pm till 8:00 am in the morning. Night chatting on the created on the Umni platform chatbots is on average 35% to 45% which is not a low result to miss these opportunities for conversions. These customers always need more information or want to ask something, and they would be very satisfied if there is someone to answer their questions even if it is 3 in the morning and not wait till the next day for that.
For example, the hotel complex Izgreva accomplish great results with their AI chatbot – for just 10 months of work with 10 forms for accommodation and other services the chatbot successfully collected over 700 inquiries from customers from 13 countries. 38% to 41% of the requests through the chatbot were submitted outside working hours and 42% of the communication happened between 18:00 and 8:00. That’s huge for a small family hotel and for only a few people of the staff that speak at least English as a foreign language.
One more important statistic is that 90% of consumers are more likely to do business with companies that can answer questions immediately, according to LivePerson’s study “Consumer Preferences for Conversational Commerce survey”. Customers want the information exactly when they are searching for it, not a moment later!
4. AI chatbot engage customers more
Are you looking for a more engaging customer service experience? AI chatbot can engage customers more at any time of the day. It often provides a more engaging experience than traditional customer service channels like phone or email. Customers can search for promotions and discounts, special offers, and promo codes created in the AI chatbot marketing campaigns and it will guide them on how to get their offer or direct them to a precise chatbot element to finish their order or other action that the business would want customers to do. Moreover, 47% of shoppers are open to buying items from a chatbot, according to HubSpot research. Still think you don’t need a chatbot to engage your customers more?
Customers can also have really good small talks with an AI chatbot that tell jokes and have funny conversations with them, so customers feel like they are talking with a real human being. AI chatbots are also suitable for gamification options to entertain customers and guide them to win a prize or something else by the brand. By doing this, you will ensure to not miss any new opportunity for a customer to become loyal to your brand.
For example, the customers of 5-star Casa di Fiore SPA & Medical Hotel engaged with Miss Fiore, the hotel AI chatbot, with over 4,000 interactions on the busiest day for the chatbot this year. For just 10 months of work, Miss Fiore had over 420,000 interactions with over 57,600 customers in Bulgarian and English – proof that customers love to scroll and chat with the AI chatbot of the hotel.
5. AI chatbot can be used as an easy-to-use self-service tool
Are you looking for a way to provide easy-to-use self-service for your customers or employees? Chatbots may be the solution you’re looking for! AI chatbots are designed to make it easy for customers to get the information they need without having to talk to a human customer service representative. 80% are much more willing to use a chatbot if they know they can easily switch to a live customer service representative if the task is more complex, according to Retail Customer Experience. Customers can simply type their questions into the chatbot interface and get an answer immediately. There’s no need to download and install an app or remember a complicated link. They can just enter the chatbot on the business site and start chatting with it at any time of the day. There’s also no need for any special skills to know how to deal with a chatbot or its elements. One such example is the chatbot of the international travel company TEZ Tour which is organizing trips in Bulgaria and abroad. In the first 10 months of implementation, TEZBot had assisted over 4,200 customers with nearly 30,000 replied messages and over 1,100 successful inquiries, and over 700 customers subscribed to the company newsletter through the bot. The tour operator team calculated that their chatbot saved them an average of 12 minutes of talking/chatting per customer, and on the busy months the chatbot was filling the position of one full-time employee. Amazing results for a short period of time, and the chatbot continues to accomplish more.
Customers love to chat, never mind if it is with their family, friends, or favorite brands, so give them the option to communicate with you with an easy-to-use self-service tool.
When it comes to customer service, chatbots powered by artificial intelligence are quickly becoming one of the most popular ways to provide fast, efficient, and personalized service.
Nowadays, conversational commerce and conversational marketing that is happening in chatbots, SMS, and smart speakers are one of the fastest-growing and most popular trends in marketing and sales globally. Conversational commerce is one of the fastest adoption ways to improve your marketing and sales for your business overall. From 2020 to 2025 a 590% growth is expected with 50% of sales in conversational commerce happening in chatbots, According to Juniper’s market summary. These two terms are quickly becoming the new buzzword in the industry, as more and more companies are beginning to realize the potential of using conversational strategies to reach and engage their customers.
The reason why conversational commerce and marketing are so important is that they’re incredibly effective. In a world where customers are bombarded with marketing messages from every direction, it can be hard to cut through the noise and actually reach your target audience. But by using conversational strategies that involve chatbots, you can create a more personal connection with your customers that will make them more likely to listen to what you have to say. In addition, an AI chatbot can also help you collect valuable data about your customers that you can use to improve your marketing and sales efforts and build the best relationships with your customers. More happy customers, more direct sales could be the motto of every successful business implementing an AI chatbot on their site to work in favor of the business, employees, and more importantly its customers!
People used to trust brands that offer more ways of online communication, so if you still do not have an AI chatbot as one more option that is beating the others (AI chatbot vs its alternatives – you will want to read it), now is the perfect time to start. Feel free to contact us for a demo or start your 14 days free trial period to have a fully working AI digital assistant on your side in just a few months! Start the new 2023 year more competitive than ever!